Search results for "content%20audit"
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If you’re a small business looking to advertise on Google, you may be considering Google Ads (formerly Adwords) vs Smart Ads (formerly AdWords Express). Google ads can be a great way to drive traffic to your website. They display next to search results related to keywords that you set up ahead of time. You might also be aware that Google recently rolled out a new version of Google Ads, the system by which you run ads on Google, called Smart Campaigns (formerly AdWords Express). Though definitely easier to use than default Google Ads, Smart Campaigns take some important choices out […]
[…]Planner. The planner helps you find keywords that will trigger your ads based on: Your existing content on a webpage you want to link your ads to Your industry The average cost-per-click of the keyword The average monthly searches involving that keyword The competitiveness of that keyword, meaning how many people are running ads that trigger from it KeyWord Planner guides you through the process of selecting keywords for your campaign so that you end up with the ones that will be the best fit for your particular campaign. Pro: Great Documentation Google also hosts a lot of documentation to […]
[…]you can increase supporter confidence in your organization. To Avoid These Mistakes, Do Regular Content Audits The only way to ensure you aren’t falling prey to these common web design mistakes non-profits make is to do regular content audits of your website. To learn more about content audits, check out this hand dandy article we wrote on the topic: The Magic a Content Audit Holds for Improving Your Website Need Help With Web Design or Content […]
[…]“Content strategy plans for the creation, publication, and governance of useful, usable content.” A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. At minimum, it should include: Content Goals: Goals are simple and realizable statements of objective facts. You don’t want to say things like “increase reach.” You want to say: “develop 150 new connections with business owners on LinkedIn” or “achieve 50 retweets per month on Twitter.” Content Channels: Channels are the routes your content will take to get to people. They can […]
[…]Remember: With SEO There Really Is One Right Way Unlike other elements of digital marketing, like content development or ad creation: SEO really is a simple set of rules that you need to adhere to. Again, how you leverage those rules to create compelling, optimized content is where the art of SEO comes in. If you’re not following the basic rules, however, you’re stabbing in the dark. Need Help With […]
[…]strategies? Scott: “Effective” is the operative word here. In order to develop effective content—content that achieves a desired goal or intended result—we must put a plan in place that helps measure whether our efforts produce the goal we forecast. Strategy is the key to success. The lack of a formal content strategy is the biggest problem facing content-producing organizations. First, content marketing is something you do. It’s not a plan for the future. It’s not a strategy. It’s a tactic. There’s a huge difference between a strategy and a tactic. Content strategy is the plan of attack, the roadmap to […]
[…]help documentation wikis. In this webinar, you’ll learn the secrets to leveraging your existing content into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information! You’ll also receive a ton of resources, including exclusive access to free information from Guiseppe’s new book Content Strategy in Technical Communication. Specifically, you’ll learn: Why technical content is essential for the customer journey What types of content consumers are most hungry for What channels you should be using to deliver your content right into the laps of prospective and returning customers Why […]
[…]clients at different stages of the writing process. Some need help brainstorming ideas for website content. Some need their content edited or proofread. And some need content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your […]
[…]Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. For the price of their name and email address, they can gain access to your white paper and […]
[…]communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as “Editing Content for Global Reuse” and “Teaching Content Strategy to Graduate Students with Real Clients,” while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, […]