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[…]SEO: Being the Top Search Result on Google: Local vs National SEO Digital Marketing Myth #2: Social Media Is Free and Easy to Use Social media is a great way to market your business, particularly when you’re trying to create brand recognition. The truth, however, is that platforms like Facebook and Twitter are fast becoming paid platforms where you need to spend money on advertising to reach new consumers. Building and cultivating a loyal social media following is also not simply a matter of posting content. You need to interact with your audience, to deliver content that will actually keep […]
[…]Ads Facebook Ads Small business and non-profit websites Blogs Regular posts on popular social media platforms Email newsletters The main difference between these digital venues and more traditional ones such as radio, television, and print, is that you can target specific people. Rather than putting up an ad and hoping that the section of your audience you’re trying to reach sees it, with digital marketing you can put your message right in front of the people you’re trying to reach. Google Ads, for example, appear when users enter specific keywords into a search engine. If you know how to properly […]
[…]basis, such as landing pages and promotions. When doing so, try to follow the 80/20 rule of social media marketing: 80% of the time provide value to your audience through tips, tricks, and other helpful content. 20% of the time, do direct marketing by publishing promotions, fundraising campaigns, and other sales or donation-related content. Getting started with Twitter marketing can be that easy. Just determine your best hashtags, add in some photos every now and again to your tweets, and provide links in your tweets back to your organization’s website! There are many more strategies for Twitter marketing, but the […]
[…]at your convenience. Social Media Integration + Marketing MailChimp can also be connected to your social media accounts such as Facebook, Instagram, and Google. You can use MailChimp to created targeted advertising campaigns for Facebook and Instagram to reach new users in your target audience, or to connect with current subscribers. Then, once Mailchimp learns more about your social media followers, you can utilize Google to place ads in specific areas to try and convert them into new customers. A/B Testing Your Emails If you haven’t quite figured out the best email strategy, or are looking to try out a few […]
[…]looking to develop solid connections over social media and find yourself lost in the sea of social media marketing, LinkedIn is a great choice to focus your efforts on. If you’re not sure how to get started, however, check out our 3 tips for LinkedIn marketing below. Why LinkedIn Marketing Is a Great Way to Reach People Many smaller organizations focus on Facebook because it’s familiar to them and is still the most popular social media platform. Facebook is a great tool for creating awareness, brand engagement, and paid advertising, emphasis on the paid. It’s very difficult to reach people organically on […]
[…]improve its rank in results that users see when they search for products and services like yours. Social media: profiles, pages, and campaigns for your business on popular platforms such as Twitter, Facebook, and Instagram. Analytics: keeping track of key metrics such as the number of new visitors to your website, the number of repeat visitors to your website, the number of people who click on or share your content, the number of people who follow you on social media, and the number of people who mention your products and services online. Benefits of inbound marketing Rather than hoping customers […]
[…]are the routes your content will take to get to people. They can include social media news feeds, social media groups, webpages, comment sections, blog posts, newsletters, whitepapers, emails, pay per click (PPC) ads, and more. Content Formulas: Content formulas help you format content for individual channels. A Facebook post is going to look differently than a Twitter post. You probably also want to share different types of information over different channels, depending on who you’re trying to reach. Content To Do List: iIt’s really helpful to have a checklist that includes all the tasks that are essential for keeping […]
[…]need at least a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start small. Figure out what […]
[…]list for all of your digital marketing efforts. For each channel you intend to leverage (i.e. social media, landing page, etc.), you should develop a formula for the messaging you’ll use on that channel that includes: A description of each element of the messaging (i.e. Title, Intro, Body, Link to source, etc.) An explanation of what content should be developed for each element (i.e. “Use a keyword that will be central to the topic you’re writing about…” Links to any resources you can use to help you develop content for the messaging (i.e. “Use at least one image. I like […]
[…]the event. Plus, if your organization is looking for a way to reach some of the younger users on social media, the average Instagram user is under the age of 30. So, Instagram is a venue to reach younger audiences, people who have the potential to be affiliated with your non-profit in the years to come. Now that we know what makes Instagram so good for your non-profit, let’s discuss 5 specific tips for using Instagram to your advantage. 5 Instagram Marketing Tips for Non-Profits Instagram Marketing Tip #1: Use Posts as an Opportunity to Connect with Your Audience Since Instagram […]
[…]your PPC campaigns? There’s an app for that. Need help publishing and keeping track of social media content across platforms? Have you tried Hootsuite? The best thing about digital marketing tools is that they’re made by marketers, AKA the masters of the foot-in-the-door approach. This means that many tools are available for free as a basic package. If you decide you like the tool, you can then decide if you want to invest money in it as a premium service. The difficulty in finding tools that work for you is that, like any technology, tools require their own level of expertise. If […]
[…]or environmental regulations. Communicating by using technology, such as web pages, help files, or social media sites. Providing instructions about how to do something, regardless of how technical the task is or even if technology is used to create or distribute that communication. So, technical communicators work in a variety of industries, including: Medicine Science Technology Engineering Manufacturing Non-Profit Management Education And they most often help organizations to develop technical content that non-specialists can understand, including: Help documentation for technology users Documentation for software developers Medical information for patients, physicians, nurses, and other medical professionals Manuals explaining engineering or manufacturing […]
[…]ways. Your blog will feel constantly hungry for content. And then there’s the question of social media and how to drive traffic from other sources back to your new website. Below, we go through all the main things you need to know to keep your WordPress site running smoothly. Step 15 of Launching a WordPress Site: Regular Maintenance Updates WordPress has 3 kinds of updates that need regular attention: WordPress core updates: These are updates to the main WordPress operating system. It’s essential to install these updates as soon as they come out, as they affect the overall functionality of […]
[…]your organization? How do they keep track of it? Through webpage content, emails, blog posts, social media posts, internal reports, etc. Writing is everywhere nowadays and bad writing is becoming public in a way it never was in the past. Content… Strategy? As group of highly-educated content, marketing, and UX people, some of whom work in higher education, we are often approached by people with questions like: “when did everyone get so bad at writing?” Referencing poor grammar on Facebook and other public appearances of what they consider to be ineffective writing, people often have the perception that everyone is getting […]
[…]You should develop templates for all the channels you plan to distribute content to: blogs, social media, webpages, etc. Then, when you sit down to write, you have a starting place rather than an intimidating blank page staring back at you. These templates should be flexible enough to allow you creative freedom, but rigid enough to take the thinking out of content development. You don’t want to be worried about discovering keywords, finding reliable sources, or culling together case studies when you’re doing content development. This information should be prepared ahead of time so that content development simply becomes a matter […]
[…]You need to account for everything anyone will ever see. This can include: mission statements, social media updates, flyers, brochures, images, photos, logos, etc. You need to think broader than just what is on your website. Any content, any potentially useful information that people will see, should be inventoried. Attention to SEO: You need to think about how Google will see your content. This includes what keywords you use in your content, where you put them, and how often you use them. Attention to users: At the same time, you can’t sacrifice the content your users want just to improve […]
[…]like shopping carts, and newsletters Social media profiles for the business and its personnel Social media posts, including tweets, Facebook status updates, LinkedIn updates, photos of recent events, etc. Complete pages devoted to the business on Facebook, LinkedIn, and other social media platforms Search engine results pages (SERPs), which are the number one way many consumers will first encounter your business when they search for organizations like yours Podcasts and video Email newsletters This is only a partial list of the many opportunities for getting content about your business out to potential customers. It can be daunting, to say the […]
[…]time you publish a new post. As a rule, you should also publish all of your blog posts to your social media accounts as well. Benefit #2: Blogging Enhances Your Ability To Market Your Non-Profit Unless you were a successful salesperson in a past incarnation of your work life, you may find it challenging to find the right words to recruit a steady stream of diverse volunteers and donors to your non-profit. Blogging can be a solid venue to hone your pitches to the different audiences you want to attract. While many successful marketing strategies (such as practicing elevator pitches with […]
[…]data to collect include: Analytics, or how many people see your marketing (i.e. website visitors, social media viewers, impressions on Google ads, etc.) Conversion rates, or how many people see your marketing vs. how many people interact with it (by clicking, subscribing, etc.) Usability testing data, or how well people are able to navigate your website and complete the actions you want them to complete Consumer interviews, which can tell you lots of things about how people feel about your brand You don’t need to collect all of this data all of the time, but you should be collecting much […]
[…]He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You can follow him on: Twitter | Facebook | […]