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[…]#1: Web One of the most important channels to consider is your website. Having a robust, well-designed website that showcases essential features is a must for every business. It is the first collection of content that many potential customers will encounter. It is also the content space that you will be directing all potential customers to, in one way or another, through your other channels, You should ask yourself: are you putting the right foot forward with your website? What can be improved? To answer such questions, you should begin your content channels planning with a serious audit of your […]
[…]“shared” hosting because your website will be living on a server with many other websites. What this means for you is that your website will not be as fast it could be with other types of hosting, and site speed can affect how well your website ranks in search engine results. If you’re strapped for cash and just starting out, however, this may be the best option for you. Some providers also provide different levels of shared hosting. VPS (what we use): VPS hosting means that you gain more control over your hosting, including being able to monitor how many resources (i.e. […]
[…]with a link to your entry on Google Maps and directions about how to post this review or even design a physical card with the directions. Several of our clients have been hesitant to encourage more reviews, thinking this might generate more negative reviews, which is possible. What we tell our clients, however, is that if they commit to Way #1 above, and provide excellent customer service, then they will receive more positive reviews than negative ones. Everyone gets negative reviews. Having a minority of them will typically not dissuade consumers from buying from you. Negative reviewers are often more […]
[…]that subscribers need to spend scrolling or reading. Provide links to permanent pages on your website with more detailed information. And make it easy on yourself: use email marketing services (such as MailChimp) that provide templates that look good and are easy to read. You also don’t want to assume that your email newsletter will look the same on all devices. Your subscribers will be using different devices to access your content (iPhones, Android smartphones, PCs, tablets, etc.), differnt email providers, and different browsers. Before sending your message, preview it in a few different devices, email providers, and browsers. Finally, […]
[…]acquisition, and customer satisfaction. Many modern-day consumers won’t buy from a poorly designed website. Follow-up content such as user documentation, troubleshooting, and how-to tutorials often determine whether customers will become repeat customers. Here are some relevant statistics about usability: 70% of people won’t buy from or use a poorly designed website 66% of people make decisions about a brand based on a company’s website You have about 10-20 seconds to hook a new website visitor before they abandon your site 70% of people cite post-purchase content and support as a key factor in future purchasing decisions Usability has long been an essential skill set for […]
[…]marketing team composed of writers and designers can help you execute your vision for your website. A thriving website needs many voices. Make sure you’re including the right ones. Looking to Write Your Own Website […]
[…]you’re creating content to post to Facebook, it should include links to your organization’s website or to the websites of other organizations. At the same time, however, posts with lots of pictures, videos, or images get better engagement on social media. To vary your posts, try using a large image with a link in the description. That way when people engage with the image, they can still find a way back to your website. There are many more tips and tricks for successfully marketing a non-profit on Facebook. These 4 are just some of our recent favorites. Looking for Help […]
[…]followers viewing your posts on their mobile devices. Although you can access Instagram from a web browser, the platform has made a name for itself on its mobile-friendly app with its easy-to-use and enjoyable photo features. One of our favorite non-profit accounts on social media, especially on Instagram, is that of National Geographic (@natgeo). While Instagram as a medium focuses on the visual, with photos and videos required for all its content, one of the things that National Geographic does best on Instagram is include text to go along with world-class photos and videos. You’ll see an example of this below: […]
[…]use social media effectively and mitigate risk, healthcare organizations should create well-designed policies and comprehensive strategies that protect the people running social media platforms from the worst consequences. It should not come as a shock that integrating social media into healthcare is a complex feat. This is why marketing departments exist in large hospitals–to internally manage social media and more static forms of advertising. Healthcare organizations who don’t have marketing departments can still embrace social media if they create a strategy that guides their staff in the careful, conscientious use of social media. Need Help With Social […]
[…]medical procedures, or environmental regulations. Communicating by using technology, such as web pages, help files, or social media sites. Providing instructions about how to do something, regardless of how technical the task is or even if technology is used to create or distribute that communication. So, technical communicators work in a variety of industries, including: Medicine Science Technology Engineering Manufacturing Non-Profit Management Education And they most often help organizations to develop technical content that non-specialists can understand, including: Help documentation for technology users Documentation for software developers Medical information for patients, physicians, nurses, and other medical professionals Manuals explaining engineering […]
[…]some tools you use for collaboration, but you don’t make technology products like software, web applications, and mobile applications. UX isn’t as important for your organization as it is for a company that makes those sorts of things, right? In fact, we’d like to claim that UX is just as important for large organizations outside the technology sector as it is for those within that sector. Below we present 3 specific reasons why UX matters for large organizations. Reason 1: Cross-Channel UX or Managing Multiple Points of Contact First off, the larger your organization is, the more points of contact you have with […]
[…]the process of setting up ads easy for just about anyone. Essentially, you select an audience, design an ad, set a budget, and you’re off and running. You have several different types of ads you can run on Facebook, including: Brand awareness campaigns (reaching more people) Consideration campaigns (generating more traffic to your page or website) Conversion campaigns (getting people to click on offers or visit your online store) Facebook guides you through the process of selecting the right campaign for your business, though it can be a bit confusing if you’re not sure how the different options differ from […]
[…]or even harm your search presence. Good tools can give you concrete recommendations as you build a website, optimize an existing website, or start a new content marketing campaign. The problem, of course, is that there are a range of tools out there. We can’t tell you which ones to avoid, because we don’t believe in negative marketing. But we will say: be skeptical. If a tool promises to make you the top Google search result for only $19.99, it’s probably not really going to do that. To help you get started, here are some of our favorite SEO tools: […]
[…]link back to yours) Internal linking to root pages (or hubs for specific keywords) within your own website Usage of the correct code attributes in your website (keywords, unique titles, alt tags, meta descriptions, etc.) Though SEO is more difficult right now than it was even a few years ago, anyone with a website should be using these factors to improve their SEO. There’s simply no reason not to do these things to improve your search ranking. Failure to do so means that you will simply receive less traffic to your website. Improve Your National SEO, but Don’t Neglect the […]