[…]a mobile-responsive theme with a lot of great features, including high-quality social media icons, room for a nice big banner image, multiple columns, and a customer reviews add-on. We like it because the theme is easily customizable and can be stripped down to the simplest website or built up over time to a much more extensive site. Vantage Vantage is a mobile-responsive theme with some great add-ons for icons, headlines, and other content features. We like it because it’s cleanly-designed and modern-looking, but also balances its look and feel with some really powerful content options, including a scrolling blog feed and […]
[…]a newsletter. User successfully downloads an ebook. User successfully shares a blog post on social media. User successfully posts a comment in a forum. User successfully contacts you through a contact form. User successfully adds an item to their cart. User successfully inputs financial information. User successfully completes a purchase. Your conversion rate is your total number of conversions divided by the number of unique visits (total visits multiplied by the percent of new visits). For example, if you have 500 total visits for a period in which you have 80 conversions, and 80% of those visits are unique visitors, then your […]
[…]Jetpack enables you to do lots of things, from automatically sharing all your new blog posts on social media to allowing users to subscribe to your blog. It’s a great plugin for just about anyone and it’s now available to all WordPress users, whether they go through the .com or .org routes. Step 13 of Launching a WordPress Site: Install and Activate WP-Optimize Another thing that can cause your website to slow down over time is junk files. From revisions of old posts and pages to miscellaneous other temporary files, WordPress can store up a lot of unnecessary junk. To keep […]
[…]grand schemes for solving all their fundraising woes online. “Can you make our website and social media go viral?” One client asked a few years ago. If you set out trying to reach every possible person who might fund your organization, your marketing efforts won’t be targeted, which will make them ineffective. The whole advantage of digital marketing over traditional marketing is that it is targeted. You can track everything you post, who sees it, and what effect it has. We tell our non-profit clients that it’s better to run one targeted campaign than a zillion desperate ones. Choosing the […]
[…]statement provides details about what your organization is currently doing to address a pressing social problem. For example, your organization’s mission statement might be: We provide lunch and dinner to hungry, homeless Washington, D.C. community members 7 days a week. Your mission statement should also tell supporters what your aims are for the future. A better mission vision statement than the above might be: Through providing nutritious, filling meals, we aim to decrease hunger among the homeless population in Washington, D.C. Armed with a concise mission statement that makes clear what your want to do in the future, your organization […]
[…]information about their favorite products and services. They want this information in a variety of media and want to use a variety of devices to access it. Because of this, today’s technical writers need a sound content strategy to ensure they can deliver the right documentation to the right people at the right time and in the right format. How You Will Learn Documentation Project Management in The Course This hands-on, interactive course will take you through all the basics of documentation project management in a supportive, low-stress environment. Course members will be introduced to best practices in documentation project management and […]