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Search results for "content strategy"
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3 Tips for Launching a New Website for Your Small Business or Non-Profit
[…]is also more than just the look and feel of your website. As John Williams has defined a brand strategy: Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. So, there’s a lot more to branding than just a color scheme or a logo. It’s really the whole effect of your brand on its target […]
The Complete Guide to Content Marketing for Small Business, Part 3: Improving Over Time
[…]to work faster than content marketing. The trick is to balance these efforts with your overall content strategy. Since content marketing is a long-term game, you need to make sure you’re heading in the right direction. Some ways to do this are through regular checkups, maintenance, and strategy sessions with trusted advisors. Regular Checkups First off, it’s essential to gauge progress on your content marketing campaign through regular checkups. Just like a garden, growing successful content means making sure you have the right tools, getting rid of weeds (like outdated content or content that is outside your niche), and keeping […]
The Complete Guide to Content Marketing for Small Business, Part 2: Creating a Plan
[…]your target audience with customer personas A list of all the channels you’ll be delivering content to A content calendar that lays out how often you will be delivering content to which channels Below we go through each of these parts in turn. Content Goals The first thing you need to do is set some goals for your content and what you want to accomplish by creating it. You have some idea of your content niche from Part 1, but now you need to create goals for who you want to reach with your content, and how you will reach them. […]
The Complete Guide to Content Marketing for Small Business, Part 1: Finding Your Niche
[…]Content Marketing for Small Business.” In this series, you’ll learn: How to find your content niche when doing content marketing for small business How to create a sustainable plan for developing, publishing, and promoting content How to improve your content marketing plan over time Okay, let’s get started! Below you’ll learn how to find your content niche as a small business. The First Stage of Content Marketing for Small Business: Finding a Content Niche Heading back over to Joe, we find out that the first step in developing a content marketing plan is to differentiate your content from what already exists. […]
3 Tips for Keeping on Top of UX Trends
[…]how easy and satisfying is it to use a website (or other kind of app)? Information Architecture/Content Strategy: how useful and usable is the information contained in a website? Visual Design: how appealing and appropriate are the visual elements of a website? Interaction Design: how useful and usable are the actions users can take on a website (clicking, subscribing, entering information into forms, etc.)? So, who has been paying attention to problems of this variety? Lots of people. To help you get started, however, here are some of our favorite UX thought leaders: Jakob Nielsen Steve Krug Jeff Gothelf Kristina Halvorson Whitney Quesenbery […]
3 Common Social Media Marketing Challenges and How to Solve Them
[…]include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to engage with your followers and not just lecture to them. This means that even if you have automated some of your tasks, such as sharing posts, you still have to reply to comments made on your content. If you get a message on a social media platform, respond to that message in a […]
UX and Product Management: An Interview With Marcin Treder, CEO of UXPin
[…]design process. This way non-designers can be engaged in the review process and feedback analysis. CONTENT GARDEN: At Content Garden, we’re a small, “boutique” digital agency, meaning we do a little bit of everything. We use UXPin all the time for client projects, but can you tell us, from your point-of-view, why you think UXPin is a good tool for digital agencies? MARCIN: I think UXPin is an essential tool for a digital agency of any size. The speed with which you can build your wireframes and prototypes, get feedback, and test ideas with users is invaluable for collaboration with […]
How Healthcare Organizations Can Use Social Media for Relationship-Building
[…]want to use social media to heal strained relationships with their customers. While risky, this strategy can help healthcare organizations reflect on the experiences customers have. Ultimately It’s About Building Healthier Relationships The ultimate answer to the question of how healthcare organizations can use social media is that the skies the limit. Healthcare organizations can use social media not just to market to their stakeholders, but to engage them in discussion, collaboration, and (most importantly) building meaningful, long-lasting relationships. As you are considering the reasons your healthcare organization is using social media, consider how other healthcare organizations have achieved goals similar […]
Creating a Healthy Buzz: Why You Should Use Social Media in Healthcare
[…]approximately 70% of healthcare organizations use social media as part of their advertising strategy. This cultural change is significant, but also differs by generation. For example, 18 to 24 year olds are twice as likely as 45 to 54 year olds to use social media for health-related discussions. Even so, 60% of the total adult population will initially look for health-related information on social media before visiting their healthcare provider. Social media, as an interactive form of communication, offers opportunities for the healthcare consumer that more static means of advertising do not. Namely, uses of social media can check in […]