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Traditional Marketing vs Digital Marketing: 3 Things To Consider

Relevance: 100%      Posted on: October 12, 2016

There's a lot of buzz about digital marketing these days, but is it really more effective than traditional marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you're a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to…

A Free Digital Marketing Strategy Template for Small Businesses and Non-Profits

Relevance: 94%      Posted on: November 8, 2017

If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks like posting, responding to messages, and developing new content for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and…

Digital Marketing Fundamentals Everyone Should Know

Relevance: 93%      Posted on: June 21, 2017

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…

Gift Guide: The 5 Best Digital Marketing Books for Small Businesses and Non-Profits

Relevance: 90%      Posted on: December 14, 2016

If you're shopping for the entrepreneur or non-profit manager in your life, consider grabbing them one of the best digital marketing books for small businesses and non-profits. Smaller organizations often have to learn to be their own marketers. They often get periodic boosts from organizations like ours that cater to smaller organizations, but limited budgets mean that the rest of the time they need to learn to market themselves on their own. Below we give our personal picks for the 5 best digital marketing books for small businesses and non-profits. Consider picking these up yourself or giving them as a…

3 Ways Digital Marketing and UX Support Each Other

Relevance: 88%      Posted on: February 1, 2017

Digital marketing and UX support each other if each is used properly to further your business goals. As we mentioned in an article for Salesforce, when you are marketing your organization online, it's essential to think about how people will encounter that marketing. How will they use it? What will it look like on their screen? What will make them more likely to click, subscribe, or make a purchase? These are basic questions to consider when you're marketing, but they become especially important to think about when marketing online. If the experience your website provides to users contradicts your overall…

3 Digital Marketing Tools for Small Businesses

Relevance: 87%      Posted on: April 20, 2016

Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it's easy to get lost down a rabbit hole of free trials. That's why we've collected 3 tools that can help you get started marketing your business without breaking the bank. WooRank Let's start with some basics. Before you start posting on social media and trying…

4 Myths About Industry-Specific Digital Marketing Solutions

Relevance: 87%      Posted on: September 5, 2018

Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we've seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, these tools end up being more trouble than they're worth. Below we talk about the biggest myths we've seen with these solutions and what to ask before you buy. Myth #1: Industry-Specific Digital Marketing Solutions Are Cheaper Than Building a Website Solutions like these are often…

Top 5 Digital Marketing Myths: Smaller Organizations Beware

Relevance: 84%      Posted on: January 9, 2019

In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a…

3 Tips for Keeping on Top of Digital Marketing Trends

Relevance: 82%      Posted on: December 9, 2015

Whether you're a small business owner, a consultant, or a member of a team within a large business, digital marketing trends are notoriously hard to keep on top of. Search engines are constantly changing the rules they use to prioritize search results for users. New tools are launched almost every day for finding, managing, and distributing content. Social media is radically changing the landscape as users are empowered to develop their own customized content streams that may or may not include your brand. How Do You Keep Track of Digital Marketing Trends? We won't lie: it isn't easy. And no matter what…

Why You Shouldn’t Sign a 12 Month Website Contract

Relevance: 69%      Posted on: June 28, 2017

Signing a 12 month website contract with a digital marketing agency is almost never a good idea. If you're a small business or non-profit, you have probably been offered a "deal" on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, or updates go through the agency that built your website. Sometimes, the contract also offers a payment plan that allows you to pay for your website over 12 months. Though they may seem like a good idea at first glance, 12 month website contracts lock…

How To Market Your Small Business Right Now

Relevance: 66%      Posted on: March 21, 2018

If you're wondering how to market your small business in the age of digital marketing, you're probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware of search engine marketing (SEM) and search engine optimization (SEO), but might not know how to do these forms of marketing yourself. Below we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you're…

UX for Small Business: 3 Tips for Digital Success

Relevance: 55%      Posted on: February 14, 2018

If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What Is…

When You Should Hire a Copy Editor for Your Content

Relevance: 50%      Posted on: November 14, 2018

If you're not sure when you should hire a copy editor for your content versus trying to rework it yourself, our answer is always: it depends on a lot of factors. You should ask yourself if you can produce error-free writing on your own, for instance. Or if you have the time, energy, and know-how to go through all of your content systematically. In short, if you're not a copy editor, you just might need one. Below are some of the situations we see most often when people need a copy editor. Situation 1: When Dealing With a Document That…

An Inbound Marketing Strategy: Why Every Business Needs One

Relevance: 49%      Posted on: December 16, 2015

If you're reading this and you own a business, chances are you need an inbound marketing strategy. Think of it this way: according to Ad Age, digital advertising will represent 36% of all U.S. ad spending by 2019. Why? Probably because over 80% of people start shopping by searching for information online. This means that if you want to grow your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need…

3 Reasons Why SEO Matters for Smaller Organizations

Relevance: 46%      Posted on: October 11, 2017

If you're a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you're probably thinking about national SEO or the ability to be the top search result for an entire country for a relatively simple keyword like "digital marketing." If this is how you think about SEO, however, you might be completely neglecting the form of SEO that can…

3 Local SEO Tips for Small Businesses

Relevance: 45%      Posted on: September 21, 2016

If you're looking for local SEO tips for small businesses, look no further. If you're not sure what local SEO is, this is also the post for you. As we mentioned in a previous post, there are really two kinds of search engine optimization: local SEO and national SEO. National SEO is the front page of Google, where you compete against the largest companies in the world for any keyword. Local SEO, on the other hand, is the way that Google ranks search results for keywords that are specific to a location. Whereas national SEO is very competitive and is very…

3 Free Online Fundraising Tools for Non-Profits

Relevance: 42%      Posted on: September 28, 2016

Free online fundraising tools for non-profits are all over the Internet these days, but: which ones actually work? Which ones are a waste of time and energy? We all know that non-profit organizations often struggle with fundraising. If you have ever worked for a non-profit, you know that money is typically tight, leaving little room for a marketing specialist or expensive digital marketing tools. You may not be aware that there are lots of free options for non-profits looking to explore digital marketing, however, including: A 10,000 per month AdWords grant available from Google Free e-mail newsletters for up to 2,000 subscribers…

When to Hire a Consultant: Solving Internal Problems Externally

Relevance: 41%      Posted on: April 6, 2016

Many organizations we have worked with over the years as individuals have struggled to understand when to hire a consultant. Business people, in particular, are often loathe to hire an outside consultant as it can make you look weak to management (or so you might think). So how do you know when it's appropriate to try to leverage some outside help to solve a problem? Below are three scenarios when hiring a consultant is probably a good idea. Scenario 1: You Need a Fresh Take on an Old Problem One of the best reasons to hire a consultant is when you have…

Why Your Content Marketing Plan Is Your Most Valuable Business Asset

Relevance: 36%      Posted on: September 6, 2017

A content marketing plan can help you create content that consumers want and marketing they can't ignore. But what does a content marketing plan look like? What should it contain? How do you put your plan into action? If you've come up against questions like these, you may be ready to create your first content marketing plan and to learn why it's your most valuable business asset. Really? A Content Marketing Plan Is Your Most Valuable Business Asset? Absolutely. Think about what marketing looks like now. If you own a business, run a non-profit, or work with any other type…

3 Tips for Keeping on Top of SEO Trends

Relevance: 34%      Posted on: April 26, 2017

SEO trends change constantly. Whether you're a small business owner, a non-profit manager, or a member of a team within a large business, it can be difficult to stay on top of best practices. Search engines are constantly updating the rules they use to prioritize search results for users. Website technologies constantly change, as well, but not always in ways that favor SEO. What is effective one year might kill your rankings next year. How do you keep track of it all? The Necessity of Staying on Top of SEO Trends Though difficult to do, staying on top of SEO trends is…