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Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you’re a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory […]
Website must-have features come and go. What is essential one year may be ineffective the next. If you are a non-profit manager or small business owner looking to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing […]
Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you’re dependent on the person you just hired to build your website or redesign your old one. You also might feel like it’s difficult to tell the difference between a good web […]
A website migration process can be needed if you’re moving your website to a new domain, a new hosting provider, a new content management system (CMS), or if you’re doing a complete redesign. If you are a small business owner or non-profit manager, however, you may find yourself confused by the various options available to […]
If you read our previous post on paid online advertising, are a small business owner, or are just considering Facebook ads pros and cons, read on. Facebook ads are a relatively new feature for reaching customers through the popular social media site. Like any online advertising platform, however, there are benefits and drawbacks. Facebook ads are relatively easy […]
If you read our previous post on paid online advertising, are a small business owner, or are just considering Google Ads pros and cons, this is the post for you. Google Ads is a powerful platform for pay-per-click (PPC) advertising if you know how to take advantage of it. Google Ads has a somewhat high […]
Content marketing is becoming one of the #1 methods for organizations to reach new customers, clients, and donors online. In order to produce high-quality content across channels (i.e. social media, blogs, ebooks, etc.), you need to create a repository of content marketing collateral you can draw from. This process can be time-consuming and difficult to […]
Are you locked out of your own website? Did you sign a contract without really reading it and now you have to spend a fortune just to update your website? Did you pay for a website to be built and now it hasn’t been updated in forever? Were you unaware you could be locked out […]
LinkedIn marketing is a great way for small businesses, non-profits, and really any organization to develop quality leads. There are currently over 467,000,000 prospective customers, donors, and clients on LinkedIn! If you’re looking to develop solid connections over social media and find yourself lost in the sea of social media marketing, LinkedIn is a great […]
If you’re looking for content marketing tools to help you promote your content online, you may find there aren’t a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are […]