[…]public than ever before. This is very true in the business world as well where company websites, marketing materials, social media platforms, and other channels all converge to provide audiences with a window inside organizations. The question becomes: will these audiences like what they see? To help your organization write better, below we provide three writing improvement tips. Writing Improvement Tip #1: Document All Key Business Processes One of the first things we do during a conversation with a new client is ask what they’ve written down about their organization. Do they have a website? If so: when was the […]
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[…]you to see all the content you have scheduled. What NOT To Do Over Social Media Just like all marketing straetgies, social media strategies can be either effective or ineffective. It’s your brand, and what you post on social media is completely up to you. As a rule, though, you should probably avoid the following when posting to social media: Arguing with your followers: Every time you post on social media, you need to think of yourself as being on a public stage. Would you argue with a potential customer if you saw them in public? Probably not, so don’t argue […]
[…]many different forms of content. There lots of different definitions for this term in the world of digital marketing and UX. We like to think of content as “useful information that people will see.” Of course, this begs the question: what people? Some people you might want to think about in relation to your content can include: Leads: You want to think about how people who aren’t already customers will encounter your content. What happens when someone lands on your website homepage for the first time? What happens when someone first follows you on Twitter? What will they see and do? […]
If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you’re selling, if you have a web presence, you need to think about user experience (or UX). What a UX Toolkit Is and Why You Need One Let’s start with what UX is, as that is a common question we […]
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[…]your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need to know who is listening to a radio station, watching a television channel, or subscribing to a newspaper or magazine. Based on these demographics, broadcasters and publishers then sell space or air time to advertisers, who then sell ads to businesses who are trying to reach customers that fit those demographics. This marketing is outbound: you are trying to […]
[…]own customized content streams that may or may not include your brand. How Do You Keep Track of Digital Marketing Trends? We won’t lie: it isn’t easy. And no matter what anyone tells you, there’s no one right way. With a conversation this fluid, there are going to be lots of viewpoints, lots of thought leaders, lots of right ways. There’s the right way for you and then there’s the right way for your customers. There are goals you may have as organization or for an individual project. Then there are everyday hurdles you need to overcome like converting leads to […]