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[…]are cheaper, easier to maintain, and harder to lock you out of, which is why we only build WordPress websites for our clients. Unless you have a very good reason to buy a from-scratch website, go with a CMS. Whether you are completely unfamiliar with how modern website-building technologies work, or ‘know enough to be dangerous’ but are still concerned by the contract you may have signed with a firm, there are things you can do to avoid getting locked out of your own website. Talk About Maintenance Before You Sign the Contract The fine print of web design contracts often […]
You tell your web designer that you have contracted with that you want that “wow factor” for your branding and hope that’s all you need to communicate in order for them to know what to create for your organization. When a web designer hears you use the term “wow factor,” it is akin to hearing you say you want that “je ne SAIS QUOI”—which is French for “I do not know what.” What is a wow factor for one client can be entirely unimpressive to another client. Web design firms can’t read their clients’ minds. But they can communicate with […]
[…]slowly: Your server is not fast enough You’re not using the latest version of your CMS (e.g., WordPress, Drupal, Joomla!, etc.) You’ve not optimized images in your website You’ve not optimized your website for mobile There are easy fixes for all of these issues. The cost of not addressing these issues could be great, especially if your website is instrumental in helping you attract and retain customers. Web Design Mistake #2: Inaccessible Content When potential customers visit your website, they want to be able to engage with the content that you’ve made available to them. Even if your webpage loads […]
[…]websites “Websites” would be a negative keyword for us, because we only specialize in WordPress websites, so people clicking on our ad from the keyword website might get frustrated if they want a website built in some other technology, such as Joomla! or Drupal. “Custom wordpress websites” is a much better keyword for us because it more accurately describes what we do. Because you don’t have full control over what keywords your ad is matched with in Smart Campaigns, you might find yourself paying more for worse results than you would with Google Ads. The Winner in the AdWords (Google […]
Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing […]
[…]but otherwise, here are some problems and solutions you may find useful: If you’re running WordPress, navigate to your plugins page and deactivate all your plugins. If that speeds up the site, then you know where the problem lies. Reactivate them one-by-one until your website slows again, and then you’ll find the plugin with the issue. If deactivating your plugins didn’t speed up your site, they’re not the problem. This is also a good time to delete any plugins you don’t need. Choose a good theme. Again, if you’re using WordPress, you’ll want to choose a quality theme. Don’t just […]
[…]Keyword Planner Ubersuggest’s Free Keyword Suggestion Tool Yoast SEO Plugin for WordPress Tip #3: Hire an (Affordable) SEO Agency If you are starting completely from scratch with no knowledge of SEO, it is probably worth your time and money to hire a reputable SEO consultant to help you build your first campaign. SEO consultants can typically do several things for you: Find the best keywords for you to use in your website Help you track analytics over time to make sure your website is performing well Do an audit of an existing website to find areas for improvement What you should […]
[…]a website is the relative size of the site you want. With Content Management Systems (CMSs) like WordPress, Joomla!, and Magento, it’s very easy to build a relatively large website. The question, however, is: do you need a very large site? Many of our clients begin by asking us to build a website that represents every piece of information about their organization that anyone might want to know about. This idea of a “brochure website” that users will read through extensively is the wrong way to go, however. Modern website users don’t want to read lengthy text, complicated explanations, or […]
While maintaining a website has become easier, thanks to the awesome CMS WordPress, ensuring that said website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It also makes your task of incorporating new technological features seamless. Thus, as one of the major investments in the online face of your business, you need to ensure that the website hosting company that you have chosen is able to provide you with all the […]
Usability can be thought of as how easy it is for the users of your website to navigate and utilize the functions of your site. In order to improve your website’s usability, it’s important to conduct some quick usability tests to identify any issues customer or donors may be experiencing when they visit your site. Below are our 3 favorite quick usability tests for you to try out. Test #1: Conducting a Moderated Usability Test Although there are many ways to usability test a website, one of the most tried and true methods is conducting a moderated usability test. To […]
[…]do a domain registration transfer You want to change from one CMS (i.e. Drupal) to another (i.e. WordPress) The first thing you need to do when considering doing any of the above things is to figure out a website migration process that will solve the specific problem you’re trying to solve. Below are some common things that can go wrong and some tips for avoiding them. Thing #1: Hosting or Domain Problems When you change your website hosting or domain registration, it can disrupt your website services in several ways. There are a variety of hosting options for websites, for […]
[…]software program that allows you to update your website yourself. Popular CMS’s include WordPress, Joomla!, and Magento, among others. It’s important to have a CMS, because otherwise you will have to rely on whoever designed your website for every change, no matter how small. Need to update your hours? Or add a link? Or change your about page? These are all things that are easy to do with a CMS and very hard to do without one. CMS-based websites are also, on-average, cheaper than from-scratch websites as they require less development time. There’s simply no reason for a smaller organization […]
[…]about are: Content Management System (CMS) or custom build: Will they be using a technology like WordPress, Joomla!, or Magento to build your site or will they be developing it from scratch? Updating your site: Will you be able to update the site yourself or will you have to pay them to do it for you? Maintenance: Are there any maintenance tasks that go along with the specific type of website they’re building for you? If so: what are they and will they be doing them or will you be? Training: Will they train you on how to update your […]
[…]ads, and social media profiles. These include: Search engines Content management systems like WordPress, Joomla!, and Magento Online ad platforms like Google Ads and Facebook Ads Social media platforms like Facebook, Twitter, and LinkedIn Interested in learning more about the differences between traditional marketing and digital marketing? Check out our previous article on this topic: Traditional Marketing vs Digital Marketing: 3 Things to Consider Below we go through the main skill sets you need to master to be effective at the digital marketing fundamentals that matter the most. SEO The first thing you need to consider when doing digital marketing […]
[…]or international brands. You’re simply not going to pay the same amount for a 5-page WordPress website for your small business or non-profit as a retail store representing and entire state or region will pay for their 500+ page e-commerce site. If your web designer is charging considerably more than what their competitors charge for the same services, you should consider shopping around. You also don’t want to go to the other end of the spectrum, however, and hire a web designer than charges hardly anything. Occasionally, we will have folks contact us who say they have someone who will […]
[…]it’s easy (and a good idea) to design your own website. Platforms that we recommend, such as WordPress, Joomla!, and Drupal, offer out-of-the-box website builds that anyone with basic internet proficiency can create. Other platforms are even easier to use, but sacrifice things like SEO. Just because it is possible to throw a website up on the web, however, doesn’t mean that it will be effective. Unless you are a professional web designer, building your own website means that you’ll be presenting an amateur-looking site to consumers. It also means that your website will underperform when compared to the websites […]
In a previous post, we mentioned that being the top search result on Google is today valued at about $1,000,000. To back up this claim, we mentioned that all the research we’ve conducted, plus all the research of the smart people we follow, points to the fact that there’s no magic bullet for SEO anymore. Gone are the days when you could just keyword stuff to trick Google into thinking you have the best content. Google has gotten better and better at delivering optimized content to its users, which means it’s harder and harder to achieve real results in Google […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
Welcome to Part 3 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your “content niche” as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we discussed how to create a sustainable plan for developing, publishing, […]
Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you’re a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here’s a little secret to make you feel better: everyone does. All kinds of organizations struggle with the pace at which technologies change. Hospitals. Schools. Corporations. Local businesses. Large, multinational businesses. Even experts in technology. Especially them. If you’be been paying attention to any conversation involving digital technology, you’ve probably heard about this term “UX,” short […]