Search results for "content strategy"
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[…]want to use social media to heal strained relationships with their customers. While risky, this strategy can help healthcare organizations reflect on the experiences customers have. Ultimately It’s About Building Healthier Relationships The ultimate answer to the question of how healthcare organizations can use social media is that the skies the limit. Healthcare organizations can use social media not just to market to their stakeholders, but to engage them in discussion, collaboration, and (most importantly) building meaningful, long-lasting relationships. As you are considering the reasons your healthcare organization is using social media, consider how other healthcare organizations have achieved goals similar […]
[…]sales opportunities. Need Help With SEO? This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, one of the leading Internet marketing companies in Chicago that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Smashing Magazine, American Marketing Association and […]
[…]searches online for your product or service and finds your website, but doesn’t find the content or design of your website relevant to what they are looking for, they will most likely abandon it in favor of another search result. Of course, engagement and satisfaction are also key things to think about. Users evaluate relevance and engagement at roughly the same time. Engagement is a highly subjective measure of how excited someone gets when they first encounter a website. It involves everything from the typography of your fonts to the emotional impact of your logo to how intuitive your site […]
[…]how easy and satisfying is it to use a website (or other kind of app)? Information Architecture/Content Strategy: how useful and usable is the information contained in a website? Visual Design: how appealing and appropriate are the visual elements of a website? Interaction Design: how useful and usable are the actions users can take on a website (clicking, subscribing, entering information into forms, etc.)? So, who has been paying attention to problems of this variety? Lots of people. To help you get started, however, here are some of our favorite UX thought leaders: Jakob Nielsen Steve Krug Jeff Gothelf Kristina Halvorson Whitney Quesenbery […]
[…]clients at different stages of the writing process. Some need help brainstorming ideas for website content. Some need their content edited or proofread. And some need content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your […]
[…]Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. For the price of their name and email address, they can gain access to your white paper and […]
[…]letters and resumes Powerpoint and slideshow presentations Speeches Proposals Blog posts Webpage content Brochures and fliers Email campaigns Technical documentation Whitepapers Marketing copy Ebooks How Do You Build a Peer Review Circle? Through networking at your workplace, at conferences, and via professional platforms like LinkedIn, you can find professionals at your level of skill and commitment who are interested in fostering each other’s growth as writers. It is also vital that potential members of your circle are willing to give and receive feedback and to keep submitted materials and feedback on materials confidential. Additionally, members of a peer review circle must […]
[…]should check out this handy-dandy post by the guy who coined the term, Joe Pulizzi, founder of the Content Marketing Institute. As Joe explains it: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. And if you need even more info, check out our guide to the entire content marketing process: The Complete Guide to Content Marketing for Small Business What Should Go Into Your Content Marketing Plan When you’re ready to create your content marketing plan, […]
[…]online as well. It also aims to give the public more of what they want, which is useful, usable content. While content marketing methods have been continuously developing through the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods. Common Content Marketing Issues Businesses Face In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them. The most common issue businesses experience […]
[…]it, comes from the same source. This will encourage them to keep coming back to you for more great content. Content Marketing Collateral Doesn’t Grow on Trees The main thing to keep in mind about content marketing collateral is that you don’t want to skimp on it. If you find yourself sitting down in front of Twitter, your blog, and other channels last-minute and trying to hurriedly cobble together some content, your efforts won’t be sustainable. You need to carve out time and be methodical. You also need to prepare your entire campaign for success by making sure you have all […]