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[…]to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great impact on who reads the newsletter. This is your time to talk to them, rather than at them. Think of it as more of an informal conversation than a formalized selling point with lots of big, technical words. A little can go a long way. Email Newsletter Element #2: An Eye-Catching Subject Line The second element of an effective email newsletter is the subject line of your email. Consider how you might […]
[…]companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, […]
[…]#1 of Effective Facebook Ads: Compelling Ad Copy You find yourself in a tough situation when writing a Facebook Ad: you want to create an ad that explains your product or service while also making sure that it does not have too much text. Understanding the right amount of text that will entice users to quickly read and click on your ad is key. What this amounts to in a Facebook Ad are two key text components: headlines and ad text. Thanks to research done by Adspresso, we’ve learned that the average headline text for a Facebook Ad is about […]
[…]figuring out what is realistic for you and your small business in terms of developing ideas and writing the blog posts themselves. You don’t need a new blog post every day, but you should try to publish something every week if possible. You also want to balance “evergreen” content with timely content. Don’t write articles that will be dated in a few weeks or months. At the same time, if a new trend emerges your industry that’s important for your customers to be aware of, write about that topic and push back some of the other content that you had […]
[…]inconsistent style, and more. They should do research and ask you questions in order to make your writing the best it can be. Question #4: Ask About Terms of Engagement Editors understand that writing is a process. They will require that you agree to a set hourly rate for editing or a set fee for the type or length of your project ahead of time. But they should also allow you to ask questions about their corrections, suggestions, and comments. And while your final product should sound professional, it should also be a solid reflection of your brand. A worthwhile editor […]
[…]revisions and gain approval within your organization. For businesses that need more time for the writing process, writing a blog post once every two weeks or once a month may be more feasible. Whatever frequency you decide on, you want to make sure that you publish consistently in order to draw an audience for your blog. Pick a day and time each week, or other span of time, and publish your blog at that time religiously. Blogging Tip #4: Schedule Time to Write To make your blog a priority for your business or non-profit, you need to schedule time for […]
[…]tip for creating a winning non-profit blog is to create content that you can reuse. Since writing blog posts takes time, being able to repost older blog posts to channels like social media can help save time and provide content to push to your audience on a regular basis. Creating this kind of “evergreen” content can be tricky, but a great place to start is to think about the frequently asked questions you hear repeatedly when people first hear about your organization. These are the questions to which you probably already have stock answers. Instead of creating an FAQ page for […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]
[…]and when it doesn’t. Professional editors recognize the diverse style of different types of writing and can edit accordingly. Having the feedback of a well-trained editor can mean the difference between impressing consumers or alienating them. Some documents you might want to hire a copy editor for include: Resumes Posters Flyers Brochures Print newsletters Business plans Grant proposals Technical documents Employee manuals Situation 2: When You’re Using Any Kind of Advertising (Digital or Traditional) Even though you may not think of yourself as a writer and your organization may not offer writing as a service, consumers expect the content in […]
[…]content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your Content Write Smarter, Not Harder You don’t have to go it alone when creating website content. Your customers can help other potential customers realize the value […]
[…]circle consists of 3 to 4 professionals who meet periodically to give feedback on each other’s writing. These circles can review a number of different types of writing, including: Industry-specific articles (trade or academic) Cover letters and resumes Powerpoint and slideshow presentations Speeches Proposals Blog posts Webpage content Brochures and fliers Email campaigns Technical documentation Whitepapers Marketing copy Ebooks How Do You Build a Peer Review Circle? Through networking at your workplace, at conferences, and via professional platforms like LinkedIn, you can find professionals at your level of skill and commitment who are interested in fostering each other’s growth as […]
[…]built right in that allow you to pick the look and feel of your newsletter before designing it or writing any content. Whether you’re looking to simply make an announcement or create an informative email series, they’ve got a template for that to help you get started. After selecting the kind of newsletter you want to send, you’re then able to customize the layout of your newsletter in additional ways: do you want it to be 1 column, 2 columns, the full width of the page? With a simple click, you can design it just the way you want. Email […]
[…]this might be one of the causes. What Are Common SEO Mistakes Small Businesses Make? Instead of writing out common SEO mistakes to avoid, we offer you a comprehensive infographic that has listed down the Top 25+ common SEO mistakes that you might be making. This infographic includes both on-page and off-page SEO practices that are no longer relevant and can harm the overall performance of your website. Plus, it offers you effective tips on how to fix these issues successfully. Some of the common SEO mistakes highlighted in the infographic include: 1. Not creating and submitting a Sitemap. 2. […]
[…]developed for each element (i.e. “Use a keyword that will be central to the topic you’re writing about…” Links to any resources you can use to help you develop content for the messaging (i.e. “Use at least one image. I like to use Flickr’s Creative Commons (http://www.flickr.com/creativecommons) or Pixabay (http://pixabay.com/) for this.”) Tips for Selecting the Right Channels When you’re just getting started, it can be difficult to know which channels you should focus on. The answer, of course, is to use the channels that will help you best reach your target audience. To help you think about choosing the […]
[…]showing in search engine results due to missed keyword opportunities or ineffective writing In other words, it simply doesn’t pay to leave content up too long. In fact, it can cost your organization significant resources in the form of lost revenue, poor customer / donor retention, or poor engagement with potential leads. Do Yourself a Favor: Schedule Your Next Website Audit Today If you haven’t done an audit of your website in the last year, or if you have concerns about any of the factors mentioned in this article, set aside time to do an audit of your site before the […]
[…]content marketing, you probably need at least a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start […]
[…]image search, it’s criminal not to optimize those images. Good image optimization includes: • Writing a caption for the image that highlights a key feature or benefit — and one or two keywords, if possible. • The file image name should include keywords, and exclude (to human readers and Google) programming gibberish. • Create alt tag descriptions that are truly descriptive, again including a keyword or two. • Make sure your images are properly sized for desktop and mobile view. • Make sure your images are stored and served in such a way that page- loading time is minimized. Meta […]
[…]with a column for links and a column for notes and go through every page of your website, writing down information like the following: Visual design: how effective are the visual elements of the page (i.e. graphics, color, layout, etc.)? Content: how effective is the written content on the page? Features: what features are currently available on the page? What features would you like to see in a redesigned version? If you need more information on how to conduct an audit, check out this article: The Magic a Content Audit Holds for Improving Your Business Step 2: Go to Your […]
[…]Do you feel that the need to develop effective content (as opposed to simply writing documentation that lives in one place) is the main reason for this shift or are there other factors? A few years later, do you still stand by your assertion that marketing is the future of tech comm? Scott: Everything is marketing. If it can have an impact on how a consumer feels about a brand, that content is marketing. Period. End of story. I don’t just believe that, I know it’s true. Science tells us this. Even our parents and teachers tell us this from […]
[…]checks all of your grammar for your for free. Whenever you make a mistake when you’re writing via a web browser (i.e., over social media, in a blog, etc.) Grammarly highlights it and will even tell you what you’ve done wrong. Now you can write more quickly and efficiently without having to worry about your grammar being off. And it’s free for it’s basic install which pretty much does everything you could want it to do. Tool #2, Which Helps You Publish to Social Media: HootSuite Publisher and Suggestions Hootsuite is another great, low-cost content marketing tool that enables you to share […]
[…]paying attention to what’s trending online regarding your content niche Content Development: Writing your own content and formatting it according to the channels you’ll publish it to Content Distribution: Publishing and distributing your content via your selected channels Content marketing efforts need to be consistent to be effective. More than any other form of marketing, you need to commit to maintaining your content over the long haul if you want it to bear fruit. In addition to researching, developing, and distributing content each week, you also need to pay attention to: Overall Scope and Trajectory: Week-to-week and month-to-month, you need […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
[…]to pay attention to what you have to sell. There is so much competition online, that companies writing uninformative, keyword stuffed content are never showing up on Google searches. You have to create content that your customers want to read and it has to teach something new or it has to give advice that isn’t already on every other blog in your industry. If you aren’t coming up with engaging content, you have to find a writer that can. Focus on quality over quantity and you will see your customer base grow. Don’t let common social media marketing challenges like […]
[…]the above factors in mind, you should also keep these additional factors in mind. Though he was writing for that ancient era of 2015, Casey Meraz gives the following tips for making the most of local SEO: Make sure your business is listed correctly on Google My Business Solicit your existing customers for reviews on popular sites like Google and Yahoo Consider investing in a service like Get Five Stars to ensure the first reviews customers see when they search for your business are positive ones Optimize your photos for local audiences to highlight what you have to offer customers in your […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Way #2: Research Marketable Keywords and Include Them in Your Blog Post Titles Keywords are the lifeblood of SEO. If you use the wrong keywords, no one will find your content. If you use the right keywords, but in the wrong way, no one will find your content. First, you need to find the best […]
[…]time. For all the world to see. And it hurt. It’s not that everyone suddenly got worse at writing. We are all just writing more publicly now than ever before. So, our mistakes are now more public than ever before. This is very true in the business world as well where company websites, marketing materials, social media platforms, and other channels all converge to provide audiences with a window inside organizations. The question becomes: will these audiences like what they see? To help your organization write better, below we provide three writing improvement tips. Writing Improvement Tip #1: Document All […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Next Week: Maintenance If you’ve read this far, you’re now ready to launch your new WordPress site whenever you want to by removing that password protection we talked about in Part 1. Check out our next post to see what you should know about maintaining your new site as the weeks and months roll by. Need […]
[…]more advanced ones even allow you to make interactive prototypes that you can test out before ever writing a single line of code. Whether you’re working with a web designer or putting together your own website, you need to get a sense of what features you want on your site before putting in the time, effort, and money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, […]