Search results for "content strategy"
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[…]strategies for developing and deploying useful, usable content to a wide variety of audiences. Content Strategy in Technical Communication, a collection published with Routledge under the auspices of the ATTW Book Series in Technical and Professional Communication, seeks to provide a window into just such strategies. This book can help you learn content strategy through easy-to-understand examples, best practices, and guidelines. What Does Content Strategy in Technical Communication Contain? Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies […]
[…]online course for the Society for Technical Communication starting September 26th, 2017 entitled Content Strategy: Developing an Effective Workflow. Why You Should Learn About Content Strategy Content strategy is becoming one of the most important communication-related skill sets across many industries. Organizations of all shapes and sizes are discovering they need to plan for, publish, curate, and assess a variety of different types of content for their target audiences. This includes: Websites Blogs Social media Paid online advertising Internal documentation Customer support documentation Developing a consistent, effective, versatile plan for managing all your content is now a must, regardless of what […]
[…]the right reasons. Technical communication just focuses on delivering technical content whereas content strategy can focus on any type of content. As Guiseppe, our President and Founder, recently pointed out in a webinar for the Southeastern Michigan chapter of the Society for Technical Communication, however: businesses who aren’t using content strategy best practices might soon find themselves left behind their competition if they don’t pay attention to how they use their technical content in the customer journey. Ways Technical Communication and Content Strategy Overlap Technical communication is a field devoted to delivering technical content, usually in the forms of help […]
[…]offering a webinar for the Society for Technical Communication on January 24th, 2017 entitled: Is Content Strategy the Future of Work in Technical Communication? What You’ll Learn About Content Strategy and Technical Communication Using data from his own research into content strategy work in the academic, private, and non-profit sectors, in addition to research amassed from authoritative academic and industry sources, Guiseppe will lay out a roadmap for how technical communicators can contribute to their organizations’ content strategies. This roadmap will include: opportunities and limitations of technical content in an organization’s lifecycle how emerging technologies and content systems are changing the […]
[…]Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: The Future of Technical Communication? In it, I lay out emerging trends that small business owners, non-profit managers, and technical writers should pay attention to in the years to come regarding how they develop, publish, and share online content. What Is Content Strategy? I typically define content […]
[…]for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and Instagram. Webpages: Including about pages, product pages, homepages, and landing pages. Blog posts: Timely posts on topics that are relevant to your intended audience. Email newsletters: Special offers, fundraising reminders, and other VIP content you send to existing customers or donors. A digital marketing strategy template is a single document that helps you run all of your digital marketing efforts. What Should a Digital Marketing Strategy […]
[…]effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we’ve used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to consider when posting on Twitter is the use of hashtags in your posts. Hashtags can help users on Twitter find your posts when searching for a particular hashtag, or help your tweets pop up for others when a particular hashtag is trending. The tricky part is determining which hashtags are best for your small business or non-profit, and […]
[…]need to create a simple strategy for all your web content within a single document. What Is a Content Strategy Template and What Should It Include? According to Kristina Halvorson, “Content strategy plans for the creation, publication, and governance of useful, usable content.” A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. At minimum, it should include: Content Goals: Goals are simple and realizable statements of objective facts. You don’t want to say things like “increase reach.” You want to say: “develop 150 new […]
[…]a ton of resources, including exclusive access to free information from Guiseppe’s new book Content Strategy in Technical Communication. Specifically, you’ll learn: Why technical content is essential for the customer journey What types of content consumers are most hungry for What channels you should be using to deliver your content right into the laps of prospective and returning customers Why You Should Care About the Customer Journey It is well established at this point that 70% of consumers cite post-purchase content and support as a key factor in future purchasing decisions. Consumers want to know what their money is funding, they […]
[…]website content? Run a blog? Some combination? Though no one-size-fits-all approach exists to content strategy, the necessity of attracting new customers means all businesses should be thinking about the different channels they’re using to deliver content. For our clients, we introduce this concept by having them think about the following broad channels: Web – Your website, meaning content connected to yourbusinessdomain.com Search – The way search engines index your website content and the way you promote your content Social – Individual social media networks you post content to Email – How you connect with potential, and existing, customers via email […]