Search results for "content strategy"
Results 21 - 40 of 53
|
Page 2 of 3
|
Sorted by: Relevance | Sort by: Date
|
Results per-page: 10 | 20 | 50 | All
|
[…]paid online advertising, e-mail, etc.)? Check out this article for help developing an effective content strategy: What Should Go into Your Business’s Content Strategy Template? Tip #2 for Setting up a Small Business Website: Choosing a CMS Next, you need to choose a content management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain your website after it’s launched. It’s also much more cost effective to pay for a website to be built in […]
[…]email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp. What Is Mailchimp? MailChimp is the world’s largest email marketing automation platform and allows its users to find their audience, engage their customers, and build their brand. Basically, setting up your MailChimp can help save you hours in the long run by automating parts of your email marketing campaign. Using Mailchimp for a Small Business or Non-Profit There are various ways that Mailchimp can be used for your email marketing. […]
[…]is also more than just the look and feel of your website. As John Williams has defined a brand strategy: Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. So, there’s a lot more to branding than just a color scheme or a logo. It’s really the whole effect of your brand on its target […]
[…]Media Marketing Game Social media is an oft-misunderstood element of a small business marketing strategy. You may find yourself posting all the time and getting no response. Or you may be getting lots of responses and aren’t sure how to proceed to the next step of connecting with leads. At minimum, your social media strategy should include regular updates that are relevant to your customers, coupons and specials targeted at specific types of consumers, and a plan for following up personally with every person who likes or interacts with your social media profiles. You should be on Facebook for sure and […]
[…]Many modern-day consumers won’t buy from a poorly designed website. Follow-up content such as user documentation, troubleshooting, and how-to tutorials often determine whether customers will become repeat customers. Here are some relevant statistics about usability: 70% of people won’t buy from or use a poorly designed website 66% of people make decisions about a brand based on a company’s website You have about 10-20 seconds to hook a new website visitor before they abandon your site 70% of people cite post-purchase content and support as a key factor in future purchasing decisions Usability has long been an essential skill set for for technical communicators, […]
[…]of the day will you post? Topics: What are the topics that make the most sense to post about? Content sources: What are sources of content that you trust and that will also build credibility for your brand? Hootsuite is also a great tool for maintaining a social media calendar as it contains a Publisher tool that allows you to see all the content you have scheduled. What NOT To Do Over Social Media Just like all marketing straetgies, social media strategies can be either effective or ineffective. It’s your brand, and what you post on social media is completely up to […]
[…]use online content to promote your small business or non-profit? Pick #2: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing What it is: A comprehensive guide to marketing on the web. It explores how to market your organization through websites, social media, and search engine optimization (SEO). Why we picked it: Digital marketing is a relatively new approach to marketing and is just starting to take off. This book will tell you everything you need to know about key terms, best practices, and techniques for ensuring your digital presence is spot-on. Pick #3: The Growth Hacker’s Guide to […]
[…]approximately 70% of healthcare organizations use social media as part of their advertising strategy. This cultural change is significant, but also differs by generation. For example, 18 to 24 year olds are twice as likely as 45 to 54 year olds to use social media for health-related discussions. Even so, 60% of the total adult population will initially look for health-related information on social media before visiting their healthcare provider. Social media, as an interactive form of communication, offers opportunities for the healthcare consumer that more static means of advertising do not. Namely, uses of social media can check in […]
[…]your target audience with customer personas A list of all the channels you’ll be delivering content to A content calendar that lays out how often you will be delivering content to which channels Below we go through each of these parts in turn. Content Goals The first thing you need to do is set some goals for your content and what you want to accomplish by creating it. You have some idea of your content niche from Part 1, but now you need to create goals for who you want to reach with your content, and how you will reach them. […]
[…]can be restricted). Additionally, Hootsuite makes it possible for organizations to easily find content to re-post. Organizations can set up search streams to isolate content relevant to their organization. Finally, organizations can use Hootsuite to set up analytics on Facebook, Twitter, and Instagram that can help them discover how users on those sites are interacting with their posts, and can generate reports that illustrate those trends. Learn How to Use Hootsuite the Right Way Like any tool, however, Hootsuite has a bit of a learning curve. They provide a lot of excellent resources for learning the ins and outs of […]
[…]design process. This way non-designers can be engaged in the review process and feedback analysis. CONTENT GARDEN: At Content Garden, we’re a small, “boutique” digital agency, meaning we do a little bit of everything. We use UXPin all the time for client projects, but can you tell us, from your point-of-view, why you think UXPin is a good tool for digital agencies? MARCIN: I think UXPin is an essential tool for a digital agency of any size. The speed with which you can build your wireframes and prototypes, get feedback, and test ideas with users is invaluable for collaboration with […]
[…]for the objective you have in mind. Facebook is becoming a paid platform, meaning just posting content to your business’s page is not enough. If you want to reach and engage your audience, you need to use the platform’s advertising options to push your content out to new people. Are You a Non-Proft or Small Business That Needs Help With Paid Online […]
[…]or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is a directive that you want website visitors to complete. CTAs should be simple, understandable, and easy for website visitors to execute. Depending on your goals for your website, you may choose to employ a variety of CTAs, including: Subscribe [to our listserv, newsletter, blog] Download [our app, our free toolkit] Find Us [on Facebook, Twitter, Instagram] Contact Us [via email, phone] What Are Strategic Calls to Action? At first glance, website CTAs may […]
[…]new full-time job, but may able to contribute to the organization financially). Regardless of your strategy, your ultimate goal is to deepen the relationship between your supporters and your organization. Non-Profit Email Marketing Tip #3: Test Your Message What do donors want to hear? What do volunteers want to hear? What do supporters want to hear? The only way you’ll know what works and what does not work is by testing out your messages. For example, if your staff disagrees about the “call to action” button in your email, you could take advantage of an A/B testing feature in a […]
[…]Not Implementing Alt tags for images. 7. Not Reviewing Analytic Reports. 8. Inconsistent Content Publishing and Promotion. 9. Unproductive Outreach Strategy. 10. Lack of Local SEO. To know what other SEO mistakes to avoid check out the infographic below and you can even print this infographic or download a free PDF and use it as a reference when optimizing your website. Take a look! Need Help With SEO? This is a guest blog post by Sudhir Bhushan. Sudhir is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends […]
[…]be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook. Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back to your website. You should also be doing this regularly, however. If your content only lives in social media, your audience will stay there. You should be linking back to your website in most posts you publish on social media. There are many tools to help you with social media marketing. We like MailChimp. Need more advice […]
[…]to add some of it back to your website. If you choose to revise, you need to go through existing content and make a decision about what content is outdated and how you will update it. Finally, you may need to develop new content for your website to match the current status of your business or non-profit. For help doing a content audit on your old website, check out our article on this topic: The Magic a Content Audit Holds for Improving Your Business Thing #3: Design Problems A third thing that can go wrong with your website migration process […]
[…]#2: Use Social Media to Drive Traffic to Your Website When you do post to social media, make sure content you produce links back to your organization’s website. Social media is a great way to build awareness, but you don’t want people to simply stay on Facebook, Twitter, or LinkedIn. You want to post compelling content with links that will entice them to learn more about your organization. To see what we mean, check out this example post from one of our non-profit clients: Like this post, your social media posts should: Feature a photo, preferably of people Include a tagline […]
[…]than seasons. Mobile continues to change the way we think about how customers search, access content, and make purchases online. What was innovative a year, or even six months, ago may now seem dated to customers. If you feel like you are struggling against a relentless sea of new challenges that you feel ill-equipped to face, you might look to your competition first before hiring a consultant. How are your top 3 competitors dealing with these challenges? Are they doing a better, or worse, job than you are of dealing with them? Having answers to these questions will be a […]
[…]it Essentially: when doing social media, you want to think about serving useful, interesting content to potential and existing customers in order to stay in the top of their minds the next time they make a purchase. You don’t want to overwhelm them with sales language, but you do want to inform them about deals and opportunities they may be interested in. Finally, you want to make sure that your business has a good presence on platforms in which people are talking about products or services like yours. For more about how to create an effective social media strategy, check out […]