[…]are the routes your content will take to get to people. They can include social media news feeds, social media groups, webpages, comment sections, blog posts, newsletters, whitepapers, emails, pay per click (PPC) ads, and more. Content Formulas: Content formulas help you format content for individual channels. A Facebook post is going to look differently than a Twitter post. You probably also want to share different types of information over different channels, depending on who you’re trying to reach. Content To Do List: iIt’s really helpful to have a checklist that includes all the tasks that are essential for keeping […]
[…]You need to account for everything anyone will ever see. This can include: mission statements, social media updates, flyers, brochures, images, photos, logos, etc. You need to think broader than just what is on your website. Any content, any potentially useful information that people will see, should be inventoried. Attention to SEO: You need to think about how Google will see your content. This includes what keywords you use in your content, where you put them, and how often you use them. Attention to users: At the same time, you can’t sacrifice the content your users want just to improve […]
[…]people can use any digital components of your business (i.e. websites, landing pages, graphics, social media profiles, social media posts, etc.), that they find these components engaging, and that they are satisfied with their experience with these components. You also want to make sure that you’re designing your web presence for the actual users you’re trying to reach. If there’s one key term to remember from the above definition, it’s relevance. If a user from a target demographic you’re trying to reach searches online for your product or service and finds your website, but doesn’t find the content or design of your […]
[…]a newsletter. User successfully downloads an ebook. User successfully shares a blog post on social media. User successfully posts a comment in a forum. User successfully contacts you through a contact form. User successfully adds an item to their cart. User successfully inputs financial information. User successfully completes a purchase. Your conversion rate is your total number of conversions divided by the number of unique visits (total visits multiplied by the percent of new visits). For example, if you have 500 total visits for a period in which you have 80 conversions, and 80% of those visits are unique visitors, then your […]
[…]improve its rank in results that users see when they search for products and services like yours. Social media: profiles, pages, and campaigns for your business on popular platforms such as Twitter, Facebook, and Instagram. Analytics: keeping track of key metrics such as the number of new visitors to your website, the number of repeat visitors to your website, the number of people who click on or share your content, the number of people who follow you on social media, and the number of people who mention your products and services online. Benefits of inbound marketing Rather than hoping customers […]
[…]your PPC campaigns? There’s an app for that. Need help publishing and keeping track of social media content across platforms? Have you tried Hootsuite? The best thing about digital marketing tools is that they’re made by marketers, AKA the masters of the foot-in-the-door approach. This means that many tools are available for free as a basic package. If you decide you like the tool, you can then decide if you want to invest money in it as a premium service. The difficulty in finding tools that work for you is that, like any technology, tools require their own level of expertise. If […]