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[…]content you might want to hire a copy editor for include: Blog posts Whitepapers E-books Webpages Social media posts Social media profiles Email newsletters As small business owners and non-profit managers, we literally write for our livelihoods. A trustworthy professional editor can aid you in crafting the best possible representation of your organization to ensure you attract customers or donors. Not Sure When to Hire a Copy […]
[…]people can use any digital components of your business (i.e. websites, landing pages, graphics, social media profiles, social media posts, etc.), that they find these components engaging, and that they are satisfied with their experience with these components. You also want to make sure that you’re designing your web presence for the actual users you’re trying to reach. If there’s one key term to remember from the above definition, it’s relevance. If a user from a target demographic you’re trying to reach searches online for your product or service and finds your website, but doesn’t find the content or design of your […]
[…]are trying to reach consumers through search traffic or a social media platform. All of the major social media platforms have their own advertising options now, so if you’re trying to reach users on a specific platform, you’ll need to use that platform’s advertising options. Look for some upcoming posts from us talking about the specific benefits and drawbacks of Google Ads and Facebook Ads. Are You a Non-Proft or Small Business That Needs Help With Paid Online Advertising? Want to See if Your Google Ads Campaigns Are Up to Snuff (For […]
[…]He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You can follow him on: Twitter | Facebook | G+ 21 Warnings That Indicate It’s Time to (Switch) Your Web Hosting Right Away[Infographic] by the team […]
[…]Google Analytics that can help you measure website visits, page views, and referral sources A social media publishing tool like Hootsuite that enables you to schedule social media posts and also allows you to create analytics reports if you’re trying to build traction in specific social networks Keeping an eye on the data behind your campaign can help you stay sane as you produce content every week by helping you keep your eye on the prize. Maintenance It’s also a given that you need to maintain your content marketing campaign over time. This includes three overlapping stages that need to happen every […]
[…]He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You can follow him on: Twitter | Facebook | G+ 25+ Common SEO Mistakes That Are Killing Your Website[Infographic] by the team at […]
[…]reuse. Since writing blog posts takes time, being able to repost older blog posts to channels like social media can help save time and provide content to push to your audience on a regular basis. Creating this kind of “evergreen” content can be tricky, but a great place to start is to think about the frequently asked questions you hear repeatedly when people first hear about your organization. These are the questions to which you probably already have stock answers. Instead of creating an FAQ page for your website, create blog posts that answer these questions. You can also create posts […]
[…]disruptive forces from our perspective, for example, is the introduction of new technologies. New social media platforms are born on an almost daily basis. Website aesthetics and features seem to shift faster than seasons. Mobile continues to change the way we think about how customers search, access content, and make purchases online. What was innovative a year, or even six months, ago may now seem dated to customers. If you feel like you are struggling against a relentless sea of new challenges that you feel ill-equipped to face, you might look to your competition first before hiring a consultant. How […]
[…]and can provide inspiration for every kind of digital marketing campaign you can imagine, from social media to pay-per-click advertising. Pick #4: The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns What it is: A comprehensive guide for running digital marketing campaigns, from the idea stage through targeting and tracking their impact. The book is based on the methodology behind The Digital Marketing Institute, one of the world’s leading professional digital marketing organizations. Why we picked it: The book describes an innovative, hands-on approach to digital marketing that will help you understand what it […]
[…]groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as “Editing Content for […]
[…]a variety of different types of content for their target audiences. This includes: Websites Blogs Social media Paid online advertising Internal documentation Customer support documentation Developing a consistent, effective, versatile plan for managing all your content is now a must, regardless of what type of organization you work for. How You Will Learn Content Strategy in The Course This hands-on, interactive course will take you through all the basics of content strategy in a supportive, low-stress environment. Course members will be introduced to best practices in content strategy and will have the opportunity to try out their new skills on real-life problems […]
[…]experience when doing content marketing are: lack of data and privacy regulations changes to social media algorithms changes to SEO/search algorithms lack of human resources This only scratches the surface of content marketing issues that businesses experience. However, there is always a way around such obstacles. Feel free to take a look at the infographic below to see what the most common content marketing issues are and how to avoid them. We hope you will then use the information to your advantage. Looking for Help With Content Marketing? This is a guest blog post by Josh Wardini, Editorial Contributor […]
[…]#4 for Facebook Marketing for Small Businesses: Develop a Posting Schedule Just like with any social media platform, posting new content at a consistent rate will help keep your users informed and engaged with what’s going on with your business. Beyond just generating new content for your Facebook page, you want to make sure that you have an idea about what you are going to post in advance so that you aren’t struggling on a day-to-day basis trying to come up with new content to post. We highly suggest creating a posting schedule, including what days of the week you […]
[…]It may be simple like not knowing the best metric for tracking a specific process (i.e. the ROI of social media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for […]
[…]Won’t that hurt your business? Where should the content appear? On a website? A blog? Social media? Traditional media like newspapers, television, and radio? All of the above? To help answer these questions for folks that aren’t currently our clients, this will be the first post in a three-part series called “The Complete Guide to Content Marketing for Small Business.” In this series, you’ll learn: How to find your content niche when doing content marketing for small business How to create a sustainable plan for developing, publishing, and promoting content How to improve your content marketing plan over time Okay, let’s […]
[…]posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing each post should be to sell a service or product. A good tactic for increasing […]
[…]new visual elements like logos, color schemes, and layouts Blogging Sharing content to social media Maintaining a presence in search engines You should start a conversation with any web design firm by discussing how you will accomplish these activities once your website is launched. Make Sure You Have Access to Your Website The next thing you should look for is whether or not you have full access to your website. Many web designers will create backdoors into their client’s websites so they can do routine maintenance for them. Sometimes, however, they will also give their clients limited access to their […]
[…]of your business on Google How many connections and audience interactions your business has on social media How effective your website is at getting users to click on links to your website in search engine results The degree to which your website is personalized toward specific kinds of users If you want to keep track of local search ranking factors, the best source of information is Moz’s yearly survey of these factors. Tip #2: Include Location-Specific Keywords Though all the above factors are important to pay attention to, one of the most important aspects of local SEO is location-specific keywords. Consider the […]
[…]are the best digital channels to reach the types of people you’re trying to reach (i.e., social media platforms, blogs, paid online advertising, e-mail, etc.)? Check out this article for help developing an effective content strategy: What Should Go into Your Business’s Content Strategy Template? Tip #2 for Setting up a Small Business Website: Choosing a CMS Next, you need to choose a content management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain […]
[…]read on. Facebook ads are a relatively new feature for reaching customers through the popular social media site. Like any online advertising platform, however, there are benefits and drawbacks. Facebook ads are relatively easy to set up, but you want to make sure you select the right options to reach your specific objectives. You also want to make sure your ad is well-designed to appeal to Facebook users in your target demographic. Below we discuss all the Facebook ads pros and cons you need to know about before you create your first ad. There are also some tips included for those of you […]