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[…]a variety of different types of content for their target audiences. This includes: Websites Blogs Social media Paid online advertising Internal documentation Customer support documentation Developing a consistent, effective, versatile plan for managing all your content is now a must, regardless of what type of organization you work for. How You Will Learn Content Strategy in The Course This hands-on, interactive course will take you through all the basics of content strategy in a supportive, low-stress environment. Course members will be introduced to best practices in content strategy and will have the opportunity to try out their new skills on real-life problems […]
[…]experience when doing content marketing are: lack of data and privacy regulations changes to social media algorithms changes to SEO/search algorithms lack of human resources This only scratches the surface of content marketing issues that businesses experience. However, there is always a way around such obstacles. Feel free to take a look at the infographic below to see what the most common content marketing issues are and how to avoid them. We hope you will then use the information to your advantage. Looking for Help With Content Marketing? This is a guest blog post by Josh Wardini, Editorial Contributor […]
[…]#4 for Facebook Marketing for Small Businesses: Develop a Posting Schedule Just like with any social media platform, posting new content at a consistent rate will help keep your users informed and engaged with what’s going on with your business. Beyond just generating new content for your Facebook page, you want to make sure that you have an idea about what you are going to post in advance so that you aren’t struggling on a day-to-day basis trying to come up with new content to post. We highly suggest creating a posting schedule, including what days of the week you […]
[…]It may be simple like not knowing the best metric for tracking a specific process (i.e. the ROI of social media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for […]
[…]Won’t that hurt your business? Where should the content appear? On a website? A blog? Social media? Traditional media like newspapers, television, and radio? All of the above? To help answer these questions for folks that aren’t currently our clients, this will be the first post in a three-part series called “The Complete Guide to Content Marketing for Small Business.” In this series, you’ll learn: How to find your content niche when doing content marketing for small business How to create a sustainable plan for developing, publishing, and promoting content How to improve your content marketing plan over time Okay, let’s […]
[…]posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing each post should be to sell a service or product. A good tactic for increasing […]
[…]new visual elements like logos, color schemes, and layouts Blogging Sharing content to social media Maintaining a presence in search engines You should start a conversation with any web design firm by discussing how you will accomplish these activities once your website is launched. Make Sure You Have Access to Your Website The next thing you should look for is whether or not you have full access to your website. Many web designers will create backdoors into their client’s websites so they can do routine maintenance for them. Sometimes, however, they will also give their clients limited access to their […]
[…]of your business on Google How many connections and audience interactions your business has on social media How effective your website is at getting users to click on links to your website in search engine results The degree to which your website is personalized toward specific kinds of users If you want to keep track of local search ranking factors, the best source of information is Moz’s yearly survey of these factors. Tip #2: Include Location-Specific Keywords Though all the above factors are important to pay attention to, one of the most important aspects of local SEO is location-specific keywords. Consider the […]
[…]are the best digital channels to reach the types of people you’re trying to reach (i.e., social media platforms, blogs, paid online advertising, e-mail, etc.)? Check out this article for help developing an effective content strategy: What Should Go into Your Business’s Content Strategy Template? Tip #2 for Setting up a Small Business Website: Choosing a CMS Next, you need to choose a content management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain […]
[…]read on. Facebook ads are a relatively new feature for reaching customers through the popular social media site. Like any online advertising platform, however, there are benefits and drawbacks. Facebook ads are relatively easy to set up, but you want to make sure you select the right options to reach your specific objectives. You also want to make sure your ad is well-designed to appeal to Facebook users in your target demographic. Below we discuss all the Facebook ads pros and cons you need to know about before you create your first ad. There are also some tips included for those of you […]
[…]a mobile-responsive theme with a lot of great features, including high-quality social media icons, room for a nice big banner image, multiple columns, and a customer reviews add-on. We like it because the theme is easily customizable and can be stripped down to the simplest website or built up over time to a much more extensive site. Vantage Vantage is a mobile-responsive theme with some great add-ons for icons, headlines, and other content features. We like it because it’s cleanly-designed and modern-looking, but also balances its look and feel with some really powerful content options, including a scrolling blog feed and […]
[…]a newsletter. User successfully downloads an ebook. User successfully shares a blog post on social media. User successfully posts a comment in a forum. User successfully contacts you through a contact form. User successfully adds an item to their cart. User successfully inputs financial information. User successfully completes a purchase. Your conversion rate is your total number of conversions divided by the number of unique visits (total visits multiplied by the percent of new visits). For example, if you have 500 total visits for a period in which you have 80 conversions, and 80% of those visits are unique visitors, then your […]
[…]Jetpack enables you to do lots of things, from automatically sharing all your new blog posts on social media to allowing users to subscribe to your blog. It’s a great plugin for just about anyone and it’s now available to all WordPress users, whether they go through the .com or .org routes. Step 13 of Launching a WordPress Site: Install and Activate WP-Optimize Another thing that can cause your website to slow down over time is junk files. From revisions of old posts and pages to miscellaneous other temporary files, WordPress can store up a lot of unnecessary junk. To keep […]
[…]grand schemes for solving all their fundraising woes online. “Can you make our website and social media go viral?” One client asked a few years ago. If you set out trying to reach every possible person who might fund your organization, your marketing efforts won’t be targeted, which will make them ineffective. The whole advantage of digital marketing over traditional marketing is that it is targeted. You can track everything you post, who sees it, and what effect it has. We tell our non-profit clients that it’s better to run one targeted campaign than a zillion desperate ones. Choosing the […]
[…]statement provides details about what your organization is currently doing to address a pressing social problem. For example, your organization’s mission statement might be: We provide lunch and dinner to hungry, homeless Washington, D.C. community members 7 days a week. Your mission statement should also tell supporters what your aims are for the future. A better mission vision statement than the above might be: Through providing nutritious, filling meals, we aim to decrease hunger among the homeless population in Washington, D.C. Armed with a concise mission statement that makes clear what your want to do in the future, your organization […]
[…]information about their favorite products and services. They want this information in a variety of media and want to use a variety of devices to access it. Because of this, today’s technical writers need a sound content strategy to ensure they can deliver the right documentation to the right people at the right time and in the right format. How You Will Learn Documentation Project Management in The Course This hands-on, interactive course will take you through all the basics of documentation project management in a supportive, low-stress environment. Course members will be introduced to best practices in documentation project management and […]