Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication […]
Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we’ve seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, […]
If you’re a small business owner or non-profit manager with a website, you are probably using a CMS to run that website. CMSs help website owners to easily update their website and keep it looking sharp without having to know how to code. If you care about SEO, however, you should know that not all CMSs […]
In a crowded marketplace, it’s difficult for small businesses to get the attention that they deserve. Potential customers are inundated with advertisements on TV, radio and even at the gas station pump. Given the tendency of potential customers to tune out when they encounter advertising, it makes sense to draw them in using interactive online […]
If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it’s helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy […]
Unless you’ve been living under a rock for the last decade, you’ve probably heard that social media is vital to any organization’s marketing strategy. If you’ve ever tried to use social media to promote a small business or non-profit, however, you’ve probably also realized that social media marketing requires quite a bit of upkeep. Your […]
If you’re a small business owner, you may know that optimizing your website for search engines is a proven method through which you can improve your site’s ranking in search engine results. Implementing the best SEO practices on your website can help increase brand visibility and improve organic traffic to your website. However, the reverse of […]
If you work for a non-profit, you have probably wondered whether Instagram is a good way to reach and interact with potential donors, volunteers, and members of your organization. That’s why we gathered these Instagram marketing tips for non-profits like yours. Instagram can be a great tool for reaching people if you set yourself up for […]
If you own a small business, you have probably wondered whether Instagram is a good way to reach customers. That’s why we assembled these Instagram marketing tips for small businesses. Instagram can be a great tool for reaching customers if you set yourself up for success. Why Instagram? Let’s start with some statistics about why your […]
If you’re wondering how to market your small business in the age of digital marketing, you’re probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware […]