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6 Tips for What to Include in a Website About Page

December 5, 2018 Digital Marketing

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One of the most important pages on your website is your about page. Your website about page is essentially your online elevator speech for your organization. When it is well-written, your about page can capture a visitor’s attention, inspire curiosity, and start to cultivate trust. Here’s our advice for drafting an effective about page for […]

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4 Tips for Facebook Marketing for Non-Profits

November 28, 2018 Facebook, Non-Profit, Social Media

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If you’re familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you’ve probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post […]

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When You Should Hire a Copy Editor for Your Content

November 14, 2018 Content Strategy, Editing, Technical Writing

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If you’re not sure when you should hire a copy editor for your content versus trying to rework it yourself, our answer is always: it depends on a lot of factors. You should ask yourself if you can produce error-free writing on your own, for instance. Or if you have the time, energy, and know-how […]

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Non-Profit Social Media Ideas: 3 Organizations Who Are Killing It

October 24, 2018 Digital Marketing, Non-Profit, Social Media

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If you are looking for non-profit social media ideas, you’ve probably looked for some inspiration in helping to get your Facebook, Twitter, or Instagram up and running. To help expedite the process, we’ve gathered a few of our favorite non-profits on social media for you here. Non-Profit #1: National Geographic’s Instagram (@natgeo) As you know, Instagram is […]

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When You Shouldn’t Write Your Own Website Content

October 17, 2018 Content Strategy, Technical Communication, Writing

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If you’re a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own […]

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3 Ways to Increase Website Traffic Fast

October 10, 2018 Inbound Marketing, Online Advertising, SEO, Social Media, Website Traffic

A vector graphic of a man in a suit running toward a website on a computer monitor, published to:

If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search […]

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How to Start a Peer Review Circle to Improve Your Content

October 3, 2018 Content Strategy, Editing, Technical Communication, Writing

Two dialogue bubbles, one with a 4-star rating in it and one with a 5-star rating in it, published to

Peer review circles may sound like something that only full-time writers need. Regardless of what industry you are in, however, you are expected to engage in some kind of writing. Even if you aren’t a small business owner or don’t do marketing or promotion as your main work activities, you still need to know how […]

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3 Great Email Newsletter Tools for Small Businesses

September 26, 2018 Digital Marketing, Email Marketing, Small Business, Tools

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Email newsletter tools for small businesses seem to be a dime a dozen these days. Everywhere you look there’s a new one. If you’re a small business owner or work at a small business, you might be considering sending newsletters out to your current or potential customers and clients, but how do you get started? […]

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Learn Usability: Online Class for the Society for Technical Communication

September 18, 2018 Technical Communication, Usability, UX

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Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication […]

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4 Myths About Industry-Specific Digital Marketing Solutions

September 5, 2018 Digital Marketing, Tools, WordPress

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Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we’ve seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, […]

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