If you’re a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own […]
If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search […]
Peer review circles may sound like something that only full-time writers need. Regardless of what industry you are in, however, you are expected to engage in some kind of writing. Even if you aren’t a small business owner or don’t do marketing or promotion as your main work activities, you still need to know how […]
Email newsletter tools for small businesses seem to be a dime a dozen these days. Everywhere you look there’s a new one. If you’re a small business owner or work at a small business, you might be considering sending newsletters out to your current or potential customers and clients, but how do you get started? […]
Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication […]
Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we’ve seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, […]
If you’re a small business owner or non-profit manager with a website, you are probably using a CMS to run that website. CMSs help website owners to easily update their website and keep it looking sharp without having to know how to code. If you care about SEO, however, you should know that not all CMSs […]
In a crowded marketplace, it’s difficult for small businesses to get the attention that they deserve. Potential customers are inundated with advertisements on TV, radio and even at the gas station pump. Given the tendency of potential customers to tune out when they encounter advertising, it makes sense to draw them in using interactive online […]
If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it’s helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy […]
Unless you’ve been living under a rock for the last decade, you’ve probably heard that social media is vital to any organization’s marketing strategy. If you’ve ever tried to use social media to promote a small business or non-profit, however, you’ve probably also realized that social media marketing requires quite a bit of upkeep. Your […]