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[…]#1: Web One of the most important channels to consider is your website. Having a robust, well-designed website that showcases essential features is a must for every business. It is the first collection of content that many potential customers will encounter. It is also the content space that you will be directing all potential customers to, in one way or another, through your other channels, You should ask yourself: are you putting the right foot forward with your website? What can be improved? To answer such questions, you should begin your content channels planning with a serious audit of your […]
[…]all you need to communicate in order for them to know what to create for your organization. When a web designer hears you use the term “wow factor,” it is akin to hearing you say you want that “je ne SAIS QUOI”—which is French for “I do not know what.” What is a wow factor for one client can be entirely unimpressive to another client. Web design firms can’t read their clients’ minds. But they can communicate with you to help understand what is a “wow factor” for you and your organization. Before you end your relationship with a web […]
[…]get stuck on? What do they like? What can be improved? Test #2: A/B Testing New Elements of Your Website’s Design Are you thinking about developing a new design for your website or adding an entirely new feature that you’re not sure about? Think about conducting what is called split testing, or A/B testing. According to Brian Jackson, A/B testing “pits two page elements against each other in a head-to-head scenario that tells you which element readers respond to more.” This usability method enables you to show two different designs, such as your old design and your one, to your […]
[…]the necessary skills to fix the issues you uncover in your audit. You may need to hire a competent web design agency to help you. Looking for Help with a Website Audit or Outdated […]
[…]with a link to your entry on Google Maps and directions about how to post this review or even design a physical card with the directions. Several of our clients have been hesitant to encourage more reviews, thinking this might generate more negative reviews, which is possible. What we tell our clients, however, is that if they commit to Way #1 above, and provide excellent customer service, then they will receive more positive reviews than negative ones. Everyone gets negative reviews. Having a minority of them will typically not dissuade consumers from buying from you. Negative reviewers are often more […]
[…]on the web, however, doesn’t mean that it will be effective. Unless you are a professional web designer, building your own website means that you’ll be presenting an amateur-looking site to consumers. It also means that your website will underperform when compared to the websites of competitors who hire professionals to build their sites. Learn why you shouldn’t design your own website: 3 Reasons Why You Shouldn’t Design Your Own Website Looking for Honest Help with Your Digital […]
[…]you’re creating content to post to Facebook, it should include links to your organization’s website or to the websites of other organizations. At the same time, however, posts with lots of pictures, videos, or images get better engagement on social media. To vary your posts, try using a large image with a link in the description. That way when people engage with the image, they can still find a way back to your website. There are many more tips and tricks for successfully marketing a non-profit on Facebook. These 4 are just some of our recent favorites. Looking for Help […]
[…]followers viewing your posts on their mobile devices. Although you can access Instagram from a web browser, the platform has made a name for itself on its mobile-friendly app with its easy-to-use and enjoyable photo features. One of our favorite non-profit accounts on social media, especially on Instagram, is that of National Geographic (@natgeo). While Instagram as a medium focuses on the visual, with photos and videos required for all its content, one of the things that National Geographic does best on Instagram is include text to go along with world-class photos and videos. You’ll see an example of this below: […]
[…]marketing team composed of writers and designers can help you execute your vision for your website. A thriving website needs many voices. Make sure you’re including the right ones. Looking to Write Your Own Website […]
[…]do you want it to be 1 column, 2 columns, the full width of the page? With a simple click, you can design it just the way you want. Email Newsletter Tool #2: Venngage Our second tool is Venngage, a platform that allows you to create cool infographics, among other visuals. If you’re thinking about branching out a bit from the basic templates services like MailChimp provide and are looking for a more visually-stimulating approach, Venngage may be the tool you’re looking for. Above is an example visual newsletter template from Venngage. Since the call to action (CTA) of a […]
[…]acquisition, and customer satisfaction. Many modern-day consumers won’t buy from a poorly designed website. Follow-up content such as user documentation, troubleshooting, and how-to tutorials often determine whether customers will become repeat customers. Here are some relevant statistics about usability: 70% of people won’t buy from or use a poorly designed website 66% of people make decisions about a brand based on a company’s website You have about 10-20 seconds to hook a new website visitor before they abandon your site 70% of people cite post-purchase content and support as a key factor in future purchasing decisions Usability has long been an essential skill set for […]
[…]and only require a small monthly fee to maintain. The reality is that if you work with a competent web designer, the price of that custom WordPress website is only going to be a one-time cost, whereas over the months and years, that “small monthly fee” will eventually add up to more than you would’ve paid for a custom website. Questions to ask before you buy: How long will the monthly fee be required? If I want custom development, is that available for an additional charge? What does the monthly fee cover? Is there a contract involved and if so: […]
[…]create an account exclusive to your website, you can have them create an account with your website using their account from websites like Google and Facebook. By providing this option, you can expedite their account creation process and make it more likely that they will create an account on your website. Example CTAs: “Login with Google;” “Login with Facebook” Call to Action 3: Sign Up For Updates Another great way to engage with customers is to ask them to sign up for an email newsletter or to subscribe to your blog. Another version of this CTA is inviting them to download […]
[…]in the infographic include: 1. Not creating and submitting a Sitemap. 2. Having a Non-responsive website design. 3. Having Duplicate Content on your website. 4. Over-optimization of Keywords. 5. Having unoptimized images on your website. 6. Not Implementing Alt tags for images. 7. Not Reviewing Analytic Reports. 8. Inconsistent Content Publishing and Promotion. 9. Unproductive Outreach Strategy. 10. Lack of Local SEO. To know what other SEO mistakes to avoid check out the infographic below and you can even print this infographic or download a free PDF and use it as a reference when optimizing your website. Take a look! […]
[…]your organization needs if is not carefully crafted and maintained. Below are some of the biggest web design mistakes non-profits make and how you can avoid them. Web Design Mistake #1: Vague Mission Statements Your supporters want to know what your organization does and what your organization aspires to accomplish. A clear mission statement provides details about what your organization is currently doing to address a pressing social problem. For example, your organization’s mission statement might be: We provide lunch and dinner to hungry, homeless Washington, D.C. community members 7 days a week. Your mission statement should also tell supporters […]
[…]why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even a few of these mistakes can drive all but the most loyal customers away. Web Design Mistake #1: Slow Loading Website With the advent of high-speed Internet, customers are no longer patient about waiting for webpages to load. Most customers will wait no longer than 3 to 5 seconds. There are several possible reasons that your website may be loading slowly: Your server is not fast enough You’re not using the latest version of your CMS […]
[…]website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It also makes your task of incorporating new technological features seamless. Thus, as one of the major investments in the online face of your business, you need to ensure that the website hosting company that you have chosen is able to provide you with all the features that are required to run a business website successfully. What Are Signs of Low-Quality Website […]
[…]does? Once you’ve reflected on what makes you a successful business, you’re ready to design a web presence that builds on that success. UX for Small Business Tip #2: Design for Core Interactions Once you’ve zeroed in on what makes your brand unique, you need to think about how you want to interact with your customers online. Try to identify all the tasks customers should be able to accomplish through your website, mobile app, and/or social media channels. Make a list and describe what you’d like your customers to be able to do. Then identify which tasks fit with which element […]
[…]that subscribers need to spend scrolling or reading. Provide links to permanent pages on your website with more detailed information. And make it easy on yourself: use email marketing services (such as MailChimp) that provide templates that look good and are easy to read. You also don’t want to assume that your email newsletter will look the same on all devices. Your subscribers will be using different devices to access your content (iPhones, Android smartphones, PCs, tablets, etc.), differnt email providers, and different browsers. Before sending your message, preview it in a few different devices, email providers, and browsers. Finally, […]
[…]service with a pretty design is all that you need to garner support. There is no denying that design can powerfully impact your messages to your supporters. Design can enhance your message by drawing attention to it. However, it is vital to remember that design and other tools should be used to achieve one overarching goal: captivate your supporters and convince them to deepen their relationships with your organization. In what follows, we provide three strategies for generating high -quality emails and using the features of popular email marketing services like MailChimp to deliver targeted, captivating messages to supporters of […]
[…]a tool for customer or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is a directive that you want website visitors to complete. CTAs should be simple, understandable, and easy for website visitors to execute. Depending on your goals for your website, you may choose to employ a variety of CTAs, including: Subscribe [to our listserv, newsletter, blog] Download [our app, our free toolkit] Find Us [on Facebook, Twitter, Instagram] Contact Us [via email, phone] What Are Strategic Calls to Action? At first […]
[…]non-profit to be successful. Tip #1 for Building a Non-Profit Website: Work With Established Web Designers Only Something we have seen far too many times is non-profits who choose to work with less established web designers, such as students or volunteers, and who end up getting taken for a ride. In fact, most of the referrals we get for non-profits are from organizations who have had a bad experience with another web designer. Why is this? As non-profits often suffer from a lack of resources, especially when first starting out, it can be tempting to work with someone who offers […]
[…]quickly and easily add, delete, and revise the content on your website. Unless you have a sizable web design budget or are a web developer yourself, there’s simply no reason to build a website outside of a CMS when there are so many good ones on the market. Tip #2 for Building a Small Business Website: Unless You’re a Designer, Hire One Even though CMS-based websites are easier to build than from-scratch websites, you still need someone on your team who is a designer. Unless you have experience with web design, you are simply not going to end up with […]
[…]medical procedures, or environmental regulations. Communicating by using technology, such as web pages, help files, or social media sites. Providing instructions about how to do something, regardless of how technical the task is or even if technology is used to create or distribute that communication. So, technical communicators work in a variety of industries, including: Medicine Science Technology Engineering Manufacturing Non-Profit Management Education And they most often help organizations to develop technical content that non-specialists can understand, including: Help documentation for technology users Documentation for software developers Medical information for patients, physicians, nurses, and other medical professionals Manuals explaining engineering […]
[…]North, one of the leading Internet marketing companies in Chicago that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Smashing Magazine, American Marketing Association and […]
[…]to HTTP, you need what’s called an SSL certificate. This is basically an add-on to your website’s code that validates your website as secure. Unfortunately, because certain companies weren’t issuing valid SSL certificates before 2017, some website owners may find that they have an HTTPS website with an SSL certificate, but are still labeled “insecure” by Google. Recently, for example, Symantec was found to have improperly validated over 30,000 SSL certificates. Bottom line: even though you installed an SSL certificate on your site, you may find yourself penalized by Google. If you have HTTPS and have been penalized by Google, […]
[…]be very concerned. Everything we’ve described in this article is a best practice for modern web design because this process works. Make sure you’re working with a designer who is aware of the best practices if you want to end up with a website you can be proud of. Need Help With a Website […]
[…]management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain your website after it’s launched. It’s also much more cost effective to pay for a website to be built in a CMS rather than from scratch because the CMS provides much of the code needed for the website to run. Some popular CMS’s include: WordPress Joomla! Magento You will notice that “free” website builders like Wix, Weebly, and Squarespace aren’t mentioned here. That’s because these […]
[…]help you optimize your WordPress site! Are You a Small Business or Non-Profit That Needs Help With Web Design or Website Maintenance? This is a guest blog post by Sudhir Bhushan. Sudhir is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You can follow him on: Twitter | Facebook | […]
[…]best, reason not to sign a 12 month website contract is that when you first start working with a web design company, you can’t be sure that they’re the best company for your long-term goals. Most good digital marketing agencies have specialties. They are better at some things than others. Most agencies aren’t experts in all aspects of digital marketing. So, if you sign a 12 month contract with one company, then find they’re not able to meet your needs over those 12 months, you’re prevented from finding a better digital marketing partner. Building a website with a new digital […]
[…]longstanding non-profit in their fundraising efforts through providing affordable, customized design services. Client Web […]
[…]to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing trends, read below to discover the 5 website must-have features that just about every organization needs. Won’t This List of ‘Website Must-Have Features’ Be Outdated as Soon as It’s Published? It’s true that web design trends change on an almost daily basis, but when you’re running a smaller organization, you don’t necessarily need to stay on top of every hot new design trend out there. What you need is a reliable, well-designed website […]
[…]your old one. You also might feel like it’s difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently “offer” to work without a contract. This may seem like a benefit to you, the customer. No red tape. No worries about them overcharging you. Room to haggle if you see the need. The problem is: working with a web designer without a […]
[…]the time, expertise, and resources to do a good job? Do you know best practices for mobile-ready web design in a world where smartphone usage is currently higher than 75%? Do you have the necessary skills to maintain your website after you build it? If you answered no to one or more of these questions, you should read this post before you make the decision to design your own website. You owe it to yourself to know what you’re getting into before you get started on a DIY web design project. But Don’t Sites Like Wix and WordPress Make It […]
[…]is because a website migration can happen for any number of reasons, including: You want to redesign your website You’re unhappy with your hosting and want to try a new provider You want someone else to take over management of your website and so need to do a domain registration transfer You want to change from one CMS (i.e. Drupal) to another (i.e. WordPress) The first thing you need to do when considering doing any of the above things is to figure out a website migration process that will solve the specific problem you’re trying to solve. Below are some […]
[…]or even harm your search presence. Good tools can give you concrete recommendations as you build a website, optimize an existing website, or start a new content marketing campaign. The problem, of course, is that there are a range of tools out there. We can’t tell you which ones to avoid, because we don’t believe in negative marketing. But we will say: be skeptical. If a tool promises to make you the top Google search result for only $19.99, it’s probably not really going to do that. To help you get started, here are some of our favorite SEO tools: […]
[…]the process of setting up ads easy for just about anyone. Essentially, you select an audience, design an ad, set a budget, and you’re off and running. You have several different types of ads you can run on Facebook, including: Brand awareness campaigns (reaching more people) Consideration campaigns (generating more traffic to your page or website) Conversion campaigns (getting people to click on offers or visit your online store) Facebook guides you through the process of selecting the right campaign for your business, though it can be a bit confusing if you’re not sure how the different options differ from […]
[…]is encrypted, meaning no third parties can view any information that the user inputs into the website. Websites prove that their information is encrypted by utilizing a Secured Sockets Layer or SSL certificate that tells web browsers the website is secure. When Did Google Start Marking Websites as Unsafe? Google has been talking about penalizing unencrypted websites since 2014, but they just made SSL mandatory for all websites in January of 2017. How Is Google Penalizing Websites? Though Google doesn’t release every factor that their search engine uses when determining the credibility of a website, here’s what we know: Websites that […]
[…]for “user experience.” As Foolproof, a UX consulting company puts it: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User Experience are typically synonymous terms. Digital marketing is a term you’re probably more familiar with. It simply refers to doing marketing in online venues, such as standalone websites, social media platforms, mobile apps, search engines, etc. You need to not only think about how you […]
[…]and non-profit managers get locked out of their own websites: They sign a service contract with a web designer that forces them to pay for each revision to their website They don’t learn the necessary skills to maintain their own website, and are unable to update it themselves There are two primary technologies used for building websites. A Content Management System (CMS) is a software program like WordPress, Joomla!, or Magento that makes building and maintaining websites easier and cheaper. These software programs run on web standard languages like HTML, CSS, and JavaScript. Sometimes web designers will simply build you a static […]
[…]to create segments within lists, and to track opens and click-through-rates. It also allows you to design very nice-looking email templates that feature your organization’s logo and links to your social media accounts and websites. If you want to stay top-of-the-mind for existing customers or past donors, MailChimp is a great choice for your email marketing. Tools Just Help You Create and Deliver Great Content Tools such as these help you streamline some of the most tedious parts of content marketing, including editing for grammar mistakes, managing a content calendar for your social media posting, finding good content to share over […]
[…]Web Design Techniques for Digital Marketing What it is: A comprehensive guide to marketing on the web. It explores how to market your organization through websites, social media, and search engine optimization (SEO). Why we picked it: Digital marketing is a relatively new approach to marketing and is just starting to take off. This book will tell you everything you need to know about key terms, best practices, and techniques for ensuring your digital presence is spot-on. Pick #3: The Growth Hacker’s Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer What it is: This encyclopedia-like book gives you […]