Search results for "social media"
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[…]like shopping carts, and newsletters Social media profiles for the business and its personnel Social media posts, including tweets, Facebook status updates, LinkedIn updates, photos of recent events, etc. Complete pages devoted to the business on Facebook, LinkedIn, and other social media platforms Search engine results pages (SERPs), which are the number one way many consumers will first encounter your business when they search for organizations like yours Podcasts and video Email newsletters This is only a partial list of the many opportunities for getting content about your business out to potential customers. It can be daunting, to say the […]
[…]Won’t that hurt your business? Where should the content appear? On a website? A blog? Social media? Traditional media like newspapers, television, and radio? All of the above? To help answer these questions for folks that aren’t currently our clients, this will be the first post in a three-part series called “The Complete Guide to Content Marketing for Small Business.” In this series, you’ll learn: How to find your content niche when doing content marketing for small business How to create a sustainable plan for developing, publishing, and promoting content How to improve your content marketing plan over time Okay, let’s […]
[…]changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to engage with your followers and not just lecture to them. This means that even if you have automated […]
[…]Given this perspective, it’s no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for what employees can post on social media. Unfortunately, overly strict social media policies can leave employees, volunteers, and other stakeholders feeling as though they are operating under a gag order. At the same time, if you don’t adopt a social media policy for your small business, you might open Facebook or some other channel some day to see posts you don’t approve of. Worse, your customers might […]
[…]organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders. Way #1: Promotion One of the most […]
[…]It may be simple like not knowing the best metric for tracking a specific process (i.e. the ROI of social media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for […]
[…]you will have a 200% increase in the number of new customers who find your website. So why use social media for your business? Because there are lots and lots of people who log on to each platform. And many of them could be potential customers, if you know where to look. Below we explore who’s on social media to give you a more in-depth idea of who you’re targeting when you post. Not All Social Media Sites Are Alike Although it is estimated that over 500 social media sites exist, only a few high-performing sites are financially solvent and […]
[…]online venues like social media that allow for less screening and less predictability. Although social media, like any form of public communication, contains inherent risks, using social media in healthcare can help organizations differentiate their services in an increasingly competitive market. People Trust Online Health Information According to Ad Week, 40% of healthcare consumers trust health-related information they find online. To meet this growing demand for online information, approximately 70% of healthcare organizations use social media as part of their advertising strategy. This cultural change is significant, but also differs by generation. For example, 18 to 24 year olds are twice […]
[…]well. It looks over elements of your site such as headings, keywords, alt tags, SEO, usability, social media, and more. Once you get your instant review and sign up for the 14 day trial, you can continue to utilize WooRank’s features at the “Pro” level for one website for $49 a month. Hootsuite If your website is already up to snuff, then you’re ready to tackle social media marketing head on. Say you’ve got Facebook, Twitter, and LinkedIn accounts. Now you have to find content for each of these channels, log into each one every day, and post appropriate content […]
[…]your organization? How do they keep track of it? Through webpage content, emails, blog posts, social media posts, internal reports, etc. Writing is everywhere nowadays and bad writing is becoming public in a way it never was in the past. Content… Strategy? As group of highly-educated content, marketing, and UX people, some of whom work in higher education, we are often approached by people with questions like: “when did everyone get so bad at writing?” Referencing poor grammar on Facebook and other public appearances of what they consider to be ineffective writing, people often have the perception that everyone is getting […]
[…]disruptive forces from our perspective, for example, is the introduction of new technologies. New social media platforms are born on an almost daily basis. Website aesthetics and features seem to shift faster than seasons. Mobile continues to change the way we think about how customers search, access content, and make purchases online. What was innovative a year, or even six months, ago may now seem dated to customers. If you feel like you are struggling against a relentless sea of new challenges that you feel ill-equipped to face, you might look to your competition first before hiring a consultant. How […]
[…]ways. Your blog will feel constantly hungry for content. And then there’s the question of social media and how to drive traffic from other sources back to your new website. Below, we go through all the main things you need to know to keep your WordPress site running smoothly. Step 15 of Launching a WordPress Site: Regular Maintenance Updates WordPress has 3 kinds of updates that need regular attention: WordPress core updates: These are updates to the main WordPress operating system. It’s essential to install these updates as soon as they come out, as they affect the overall functionality of […]
[…]Jetpack enables you to do lots of things, from automatically sharing all your new blog posts on social media to allowing users to subscribe to your blog. It’s a great plugin for just about anyone and it’s now available to all WordPress users, whether they go through the .com or .org routes. Step 13 of Launching a WordPress Site: Install and Activate WP-Optimize Another thing that can cause your website to slow down over time is junk files. From revisions of old posts and pages to miscellaneous other temporary files, WordPress can store up a lot of unnecessary junk. To keep […]
[…]a mobile-responsive theme with a lot of great features, including high-quality social media icons, room for a nice big banner image, multiple columns, and a customer reviews add-on. We like it because the theme is easily customizable and can be stripped down to the simplest website or built up over time to a much more extensive site. Vantage Vantage is a mobile-responsive theme with some great add-ons for icons, headlines, and other content features. We like it because it’s cleanly-designed and modern-looking, but also balances its look and feel with some really powerful content options, including a scrolling blog feed and […]
[…]media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there’s a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you’re engaging too much with your social media channels. Working to supercharge your social media strategies doesn’t have to break the bank, however, if you […]
[…]are the routes your content will take to get to people. They can include social media news feeds, social media groups, webpages, comment sections, blog posts, newsletters, whitepapers, emails, pay per click (PPC) ads, and more. Content Formulas: Content formulas help you format content for individual channels. A Facebook post is going to look differently than a Twitter post. You probably also want to share different types of information over different channels, depending on who you’re trying to reach. Content To Do List: iIt’s really helpful to have a checklist that includes all the tasks that are essential for keeping […]
[…]You need to account for everything anyone will ever see. This can include: mission statements, social media updates, flyers, brochures, images, photos, logos, etc. You need to think broader than just what is on your website. Any content, any potentially useful information that people will see, should be inventoried. Attention to SEO: You need to think about how Google will see your content. This includes what keywords you use in your content, where you put them, and how often you use them. Attention to users: At the same time, you can’t sacrifice the content your users want just to improve […]
[…]people can use any digital components of your business (i.e. websites, landing pages, graphics, social media profiles, social media posts, etc.), that they find these components engaging, and that they are satisfied with their experience with these components. You also want to make sure that you’re designing your web presence for the actual users you’re trying to reach. If there’s one key term to remember from the above definition, it’s relevance. If a user from a target demographic you’re trying to reach searches online for your product or service and finds your website, but doesn’t find the content or design of your […]
[…]a newsletter. User successfully downloads an ebook. User successfully shares a blog post on social media. User successfully posts a comment in a forum. User successfully contacts you through a contact form. User successfully adds an item to their cart. User successfully inputs financial information. User successfully completes a purchase. Your conversion rate is your total number of conversions divided by the number of unique visits (total visits multiplied by the percent of new visits). For example, if you have 500 total visits for a period in which you have 80 conversions, and 80% of those visits are unique visitors, then your […]
[…]improve its rank in results that users see when they search for products and services like yours. Social media: profiles, pages, and campaigns for your business on popular platforms such as Twitter, Facebook, and Instagram. Analytics: keeping track of key metrics such as the number of new visitors to your website, the number of repeat visitors to your website, the number of people who click on or share your content, the number of people who follow you on social media, and the number of people who mention your products and services online. Benefits of inbound marketing Rather than hoping customers […]
[…]your PPC campaigns? There’s an app for that. Need help publishing and keeping track of social media content across platforms? Have you tried Hootsuite? The best thing about digital marketing tools is that they’re made by marketers, AKA the masters of the foot-in-the-door approach. This means that many tools are available for free as a basic package. If you decide you like the tool, you can then decide if you want to invest money in it as a premium service. The difficulty in finding tools that work for you is that, like any technology, tools require their own level of expertise. If […]