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[…]your organization can maintain your new website? Or do you need to outsource all maintenance to a web design agency? These are just some of the questions you should consider before launching a new website. To help you begin to answer them for your small business or non-profit, below are 3 tips for doing so. But Wait, Do I For Sure Need a (New) Website? Of course, the answer to this question is completely up to you. To answer it, you need to take into consideration your business goals, your budget, and several other factors. If the question is–“do you […]
[…]WordPress Infographic To give you a full picture of the impact of WordPress on the world of web design, the infographic below contains 28 little-known facts about WordPress. All the information in the infographic is based on relevant data and the latest research results obtained from credible sources. Need Help With WordPress or Web Design? This is a guest post from Colin Cieloha. Colin is the North American Territory Manager for Skilled.co, a ranked database of digital firms available for hire. He is also an avid snowboarding enthusiast and world […]
If you’re not in the web design industry, it can be difficult to know how to choose a web design company for your small business or non-profit. There are lots of businesses out there who make a lot of promises when it comes to web design: guaranteed visitors, mobile responsiveness, sites that never need to be updated, etc. The truth is that buying a website is a lot like buying a car: some cars are great and are exactly as-advertised. Some are pretty good, but are overpriced and not worth your money. And others are downright lemons. Some Other Questions You […]
[…]us when we introduce them to this relatively new approach to marketing: How does content on the web attract people to your business? How do you find or create relevant content? Do you create all the content yourself or is it okay to curate content from other sources? If you do curate content, why would your audience want to hear from people other than you? Won’t that hurt your business? Where should the content appear? On a website? A blog? Social media? Traditional media like newspapers, television, and radio? All of the above? To help answer these questions for folks […]
[…]Architecture/Content Strategy: how useful and usable is the information contained in a website? Visual Design: how appealing and appropriate are the visual elements of a website? Interaction Design: how useful and usable are the actions users can take on a website (clicking, subscribing, entering information into forms, etc.)? So, who has been paying attention to problems of this variety? Lots of people. To help you get started, however, here are some of our favorite UX thought leaders: Jakob Nielsen Steve Krug Jeff Gothelf Kristina Halvorson Whitney Quesenbery Tomer Sharon Jim Kalbach Jared Spool Leah Buley Janice Redish You might also consider checking […]
[…]a product suite. Finally, UXPin can be used to gather feedback about any idea at any stage of the design process. This way non-designers can be engaged in the review process and feedback analysis. CONTENT GARDEN: At Content Garden, we’re a small, “boutique” digital agency, meaning we do a little bit of everything. We use UXPin all the time for client projects, but can you tell us, from your point-of-view, why you think UXPin is a good tool for digital agencies? MARCIN: I think UXPin is an essential tool for a digital agency of any size. The speed with which […]
[…]link back to yours) Internal linking to root pages (or hubs for specific keywords) within your own website Usage of the correct code attributes in your website (keywords, unique titles, alt tags, meta descriptions, etc.) Though SEO is more difficult right now than it was even a few years ago, anyone with a website should be using these factors to improve their SEO. There’s simply no reason not to do these things to improve your search ranking. Failure to do so means that you will simply receive less traffic to your website. Improve Your National SEO, but Don’t Neglect the […]
[…]recent survey, it was found that over 85% of people claim they wouldn’t buy from or use a poorly designed website. Doing a usability test of a business website can help you figure out where the problems lie in both the design and performance ends of the spectrum. By improving these issues that customers find on your site, you not only help them find the information they’re looking for, but also improve their impression of your business. Reason 2: You Only Need a Few Users When you start to think about usability testing your website, you may think: “oh, we […]
[…]use social media effectively and mitigate risk, healthcare organizations should create well-designed policies and comprehensive strategies that protect the people running social media platforms from the worst consequences. It should not come as a shock that integrating social media into healthcare is a complex feat. This is why marketing departments exist in large hospitals–to internally manage social media and more static forms of advertising. Healthcare organizations who don’t have marketing departments can still embrace social media if they create a strategy that guides their staff in the careful, conscientious use of social media. Need Help With Social […]
[…]in which designers churn out an endless supply of documents, none of which necessarily move the design process forward. A popular website for UX practitioners currently lists 32 distinct UX methods and deliverables. And don’t get us wrong: those deliverables are all useful, just not in the same project. More than just cutting down on deliverables, however, in their book Lean UX: Applying Lean Principles to Improve User Experience, Jeff and his co-author Josh Seiden introduce the principle of “continuous discovery” to the UX process: Continuous discovery is the ongoing process of engaging the customer during the design and development process… The […]
[…]some tools you use for collaboration, but you don’t make technology products like software, web applications, and mobile applications. UX isn’t as important for your organization as it is for a company that makes those sorts of things, right? In fact, we’d like to claim that UX is just as important for large organizations outside the technology sector as it is for those within that sector. Below we present 3 specific reasons why UX matters for large organizations. Reason 1: Cross-Channel UX or Managing Multiple Points of Contact First off, the larger your organization is, the more points of contact you have with […]
[…]trial, you can continue to utilize WooRank’s features at the “Pro” level for one website for $49 a month. Hootsuite If your website is already up to snuff, then you’re ready to tackle social media marketing head on. Say you’ve got Facebook, Twitter, and LinkedIn accounts. Now you have to find content for each of these channels, log into each one every day, and post appropriate content at the right times. What if you didn’t need to worry about your social media pages every single day unless you wanted to? This is why Hootsuite can be your best friend. Hootsuite […]
[…]the perception that everyone is getting worse as writers. In their book Content Strategy for the Web, Kristina Halvorson and Melissa Rach provide a much more logical explanation for this phenomena: While organizations have struggled for decades—centuries, even—to make sense of their content, they were always able to keep the chaos (and consequences) to themselves. Then came websites, which created the perfect content strategy storm. Suddenly, organizations had to put all of their content (product info, investor reports, press releases, etc., etc.) in one place. For the first time. For all the world to see. And it hurt. It’s not […]
[…]and openness. Of course, all these trends are only assumptions made on the basis of the current design moment we are in. Since designers aren’t rooted to any particular aesthetic, we hold the potential to constantly envision new techniques and trends in the future. Need Help With Your Logo? This is a guest blog post by Brian Jens. Brian loves blogging and designing. He currently works at DesignContest where he covers design topics from A to Z. Brian is always in trend as he takes every opportunity to improve his […]
[…]product listings. Trust us: keeping your content current does matter. It matters so much that many designers are starting to talk about a content-first approach that ensures good content is at the core of business strategies. Think about it: if you go to a business website and see content that is outdated, missing, or ineffective, what impression does that leave you with? Are you more, or less, likely to purchase from that business? To help keep your content current, keep a list of your most active pages (meaning the pages that users visit the most) and review them at least every […]
[…]as possible, be sure to make use of EWWW Image Optimizer, which enables you to automatically web-optimize every image you upload to your site. Step 11 of Launching a WordPress Site: Install and Activate Google Analytics Dashboard for WP WordPress has a native plugin that you can use to keep an eye on visitor traffic, but nothing beats Google Analytics when it comes to free tools for parsing out who is finding your website and why. The Google Analytics Dashboard for WP plugin enables you to see most of the information from the full GA dashboard every time you log in to your dashboard. […]
[…]“shared” hosting because your website will be living on a server with many other websites. What this means for you is that your website will not be as fast it could be with other types of hosting, and site speed can affect how well your website ranks in search engine results. If you’re strapped for cash and just starting out, however, this may be the best option for you. Some providers also provide different levels of shared hosting. VPS (what we use): VPS hosting means that you gain more control over your hosting, including being able to monitor how many resources (i.e. […]
[…]a website for them and the client struggles to update their own content. Sometimes nefarious web designers will even lock clients out of their own website in order to charge them per hour for updating content. To help clients get out of this content trap, we recommend WordPress. WordPress is a content management system (CMS) that allows you to build a range of websites, from simple blogs to full-blown e-commerce sites. Any web designer worth their snuff can also build you a customized WordPress website that looks great and that you can maintain yourself. What makes WordPress so innovative is […]
[…]we’ll tell you all the components you’ll need to create a simple strategy for all your web content within a single document. What Is a Content Strategy Template and What Should It Include? According to Kristina Halvorson, “Content strategy plans for the creation, publication, and governance of useful, usable content.” A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. At minimum, it should include: Content Goals: Goals are simple and realizable statements of objective facts. You don’t want to say things like “increase reach.” […]
[…]mark or you’re aiming for even slower speeds, you can find more tips on speeding up your website here. Need Help With Website Optimization? This is a guest post by Mike Wallagher, a professional blogger and internet marketer who helps beginners to make their blogs more successful. When he is not behind a computer, he is probably in the woods taking pictures of nature. Visit him online at: […]
[…]you can test out before ever writing a single line of code. Whether you’re working with a web designer or putting together your own website, you need to get a sense of what features you want on your site before putting in the time, effort, and money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, like buttons, icons, and even whole website and mobile layouts. Sketch: […]
[…]your website, then the user experience of your site was probably determined by whoever did. Your web designer made certain decisions regarding what users would expect when they arrived at your site, and these decisions influenced the final design. Paying attention to UX means making these decisions consciously. If you’re working with a web designer, you need to make them aware of the people your website is targeting. The more specific you can be, the better. Also: if they don’t have plans to test a prototype of your website with actual users before launching it, you should ask them why. […]
If you have a business website, you want to use that website to convert website visitors to leads and customers. This is your conversion optimization strategy: how effective your website is at persuading visitors to do something you want them to do, like sign up for your newsletter, download an ebook, or make a purchase. Why a conversion optimization strategy is important for business websites Many business owners may be unaware that website visitors are one of the best sources of potential revenue. Think about it: people visit your website for a reason. They want to learn more about your […]